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How-to

Investing in loyalty during a period of inflation

  • Niveau Technique
  • Lecture / 9 minute
Business

Media trends in 2023 in an environment of uncertainty

  • Niveau Technique
  • Lecture / 6 minute
How-to

How to drive sales for your online business with e-merchandising

  • Niveau Technique
  • Lecture / 8 minute
Cookie Apocalypse

The future of ecosystems and digital platforms according to Google

  • Niveau Technique
  • Lecture / 9 minute
Cookie Apocalypse

Why the performance indicators you use will become unreliable

  • Niveau Technique
  • Lecture / 7 minute
Tech

Sears.ca : you’ve got the power…

  • Niveau Technique
  • Lecture / 3 minute
Business

Prioritize your marketing activities by listening to your customers

  • Niveau Technique
  • Lecture / 6 minute
How-to

How to (easily) integrate TikTok into your marketing strategy

  • Niveau Technique
  • Lecture / 9 minute
Tech

Relationship marketing in the AI era

  • Niveau Technique
  • Lecture / 7 minute
How-to

Holiday Guide 2022: Are you ready?

  • Niveau Technique
  • Lecture / 16 minute
How-to

How to measure your company’s visibility using backlinks

  • Niveau Technique
  • Lecture / 8 minute
Tech

Three good reasons not to invest in a CDP (right now)

  • Niveau Technique
  • Lecture / 8 minute
Business

The effects of Law 25 on your marketing strategies and operations

  • Niveau Technique
  • Lecture / 10 minute
How-to

E-A-T & SEO: How does Google evaluate the quality of your content

  • Niveau Technique
  • Lecture / 7 minute
Business

Law 25: Understanding the evolution of the regulatory framework

  • Niveau Technique
  • Lecture / 12 minute
Tech

The androïd websites of the future

  • Niveau Technique
  • Lecture / 5 minute
How-to

Ad accounts: beware of phishing!

  • Niveau Technique
  • Lecture / 6 minute
How-to

Five good reasons for adopting a continuous optimization program

  • Niveau Technique
  • Lecture / 7 minute
Tech

Top 10 differences between Universal Analytics and Google Analytics 4

  • Niveau Technique
  • Lecture / 6 minute
Tech

Should the management or marketing data be centralized or decentralized?

  • Niveau Technique
  • Lecture / 7 minute
Business

The truth about the delayed end of third-party cookies in 2024

  • Niveau Technique
  • Lecture / 6 minute
How-to

E-A-T & SEO: How does Google evaluate the quality of your content

  • Niveau Technique
  • Lecture / 7 minute
Business

Five ways to increase revenue from your website

  • Niveau Technique
  • Lecture / 15 minute
Business

A practical guide to choosing a CRM platform

  • Niveau Technique
  • Lecture / 11 minute
Business

Three reasons marketing attribution needs to be completely redesigned

  • Niveau Technique
  • Lecture / 4 minute
Cookie Apocalypse

Beyond cookies: Understanding the new marketing measurement paradigm

  • Niveau Technique
  • Lecture / 8 minute
Business

The importance of using managerial pairs for your projects

  • Niveau Technique
  • Lecture / 6 minute
Tech

Reverse ETL: The new indispensable tool for working with data

  • Niveau Technique
  • Lecture / 3 minute
How-to

Improve customer retention with data and segmentation

  • Niveau Technique
  • Lecture / 5 minute
How-to

Improve customer retention through data and segmentation

  • Niveau Technique
  • Lecture / 6 minute
Business

GA is dead, long live GA!

  • Niveau Technique
  • Lecture / 6 minute
Business

Are the metaverse and NFTs the future of marketing?

  • Niveau Technique
  • Lecture / 6 minute
Business

The next generation is waiting in the wings

  • Niveau Technique
  • Lecture / 5 minute
Business

Adviso x Heyday roundtable: The future of automation

  • Niveau Technique
  • Lecture / 4 minute
Tech

Real-time analytics: Using BigQuery to stream raw JSON events

  • Niveau Technique
  • Lecture / 7 minute
How-to

Earn the consent and trust of your users

  • Niveau Technique
  • Lecture / 6 minute
How-to

Earn the consent and trust of your users

  • Niveau Technique
  • Lecture / 8 minute
How-to

The unforeseeable, rapid evolution of media : An unprecedented strategic challenge

  • Niveau Technique
  • Lecture / 7 minute
How-to

Optimization culture : Doing more with less

  • Niveau Technique
  • Lecture / 5 minute
Business

What will digital’s customer experience landscape look like in 2022?

  • Niveau Technique
  • Lecture / 8 minute
Business

The new 360: Achieving better synergy between online and offline media

  • Niveau Technique
  • Lecture / 3 minute
Tech

Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side

  • Niveau Technique
  • Lecture / 7 minute
How-to

The new 360: Achieving better synergy between online and offline media

  • Niveau Technique
  • Lecture / 3 minute
How-to

What will the digital customer experience landscape look like in 2022?

  • Niveau Technique
  • Lecture / 8 minute
Tech

Create a 360 view of your customers with GA4, BigQuery and Google Tag Manager server-side

  • Niveau Technique
  • Lecture / 8 minute
Tech

Will click-based attribution models soon be obsolete?

  • Niveau Technique
  • Lecture / 4 minute
How-to

Marketing transformation: technology as an accelerator

  • Niveau Technique
  • Lecture / 7 minute
How-to

Email marketing, the essential part of marketing mix

  • Niveau Technique
  • Lecture / 8 minute
Tech

Why it’s already time to migrate to GA4

  • Niveau Technique
  • Lecture / 5 minute
How-to

Expect a historic holiday season in 2021

  • Niveau Technique
  • Lecture / 5 minute
How-to

The holiday season is a great time for discovering brands

  • Niveau Technique
  • Lecture / 5 minute
How-to

Marketing transformation: the importance of culture, leadership and talent

  • Niveau Technique
  • Lecture / 7 minute
How-to

A historic holiday season to be expected in 2021

  • Niveau Technique
  • Lecture / 6 minute
How-to

The holidays: a good time for brand discovery

  • Niveau Technique
  • Lecture / 6 minute
Business

The effects of iOS 15 on emailing and immediate solutions

  • Niveau Technique
  • Lecture / 5 minute
Business

Marketing transformation: Data is a prerequisite

  • Niveau Technique
  • Lecture / 6 minute
Business

The 5 main CX trends to watch this fall

  • Niveau Technique
  • Lecture / 5 minute
Business

The effects of iOS 15 on e-mailing and the solutions to put in place immediately

  • Niveau Technique
  • Lecture / 6 minute
How-to

Are you doing digital because you have to?

  • Niveau Technique
  • Lecture / 6 minute
How-to

Evolving your company culture to achieve enduring digital transformation

  • Niveau Technique
  • Lecture / 6 minute
How-to

4 Pillars of a Customer Experience (CX) Culture

  • Niveau Technique
  • Lecture / 4 minute
How-to

Do you do digital to do digital?

  • Niveau Technique
  • Lecture / 7 minute
How-to

Marketing automation in a labour shortage

  • Niveau Technique
  • Lecture / 10 minute
Business

The return of annual planning?

  • Niveau Technique
  • Lecture / 3 minute
How-to

The human element and UX: Inseparable issues in CX

  • Niveau Technique
  • Lecture / 5 minute
How-to

When awareness goes hand-in-hand with media performance

  • Niveau Technique
  • Lecture / 4 minute
How-to

The human factor and UX: two inseparable in CX

  • Niveau Technique
  • Lecture / 8 minute
How-to

What is the effect of the Google announcement to end third-party cookies by 2023?

  • Niveau Technique
  • Lecture / 3 minute
Cookie Apocalypse

Google delays the end of third-party cookies to 2023: What's the impact?

  • Niveau Technique
  • Lecture / 4 minute
Business

Project management: Ready for takeoff?

  • Niveau Technique
  • Lecture / 4 minute
Tech

Adapting enterprise data lake architecture for marketing analytics

  • Niveau Technique
  • Lecture / 2 minute
How-to

Are you throwing your investments in digital video for awareness out the window?

  • Niveau Technique
  • Lecture / 7 minute
Business

Project management: ready to take off?

  • Niveau Technique
  • Lecture / 4 minute
Tech

Core Web Vitals: How to optimize your site’s performance

  • Niveau Technique
  • Lecture / 7 minute
Tech

Demystifying Server-Side Data Tracking: Google Tag Manager Server-Side and Facebook Conversions API

  • Niveau Technique
  • Lecture / 7 minute
Cookie Apocalypse

Facebook Conversions API: Accelerate your server-side data collection

  • Niveau Technique
  • Lecture / 9 minute
Cookie Apocalypse

The end of cookies: 3 specific solutions (video)

  • Niveau Technique
  • Lecture / 3 minute
Business

Solid team DNA

  • Niveau Technique
  • Lecture / 4 minute
How-to

Plan your media strategy when redesigning your website

  • Niveau Technique
  • Lecture / 6 minute
Business

In 2021, every company should have data strategy!

  • Niveau Technique
  • Lecture / 4 minute
Business

Why marketer should go back to media mix modeling (AKA MMM)

  • Niveau Technique
  • Lecture / 4 minute
Business

15 reasons to work remotely at Adviso

  • Niveau Technique
  • Lecture / 5 minute
How-to

How organizational culture can influence project management

  • Niveau Technique
  • Lecture / 4 minute
How-to

Revamp your site or optimize your conversion rate?

  • Niveau Technique
  • Lecture / 4 minute
Business

Redesign your site or optimize the conversion rate?

  • Niveau Technique
  • Lecture / 4 minute
Cookie Apocalypse

Why Marketers Need to Return to Media Mix Models

  • Niveau Technique
  • Lecture / 4 minute
Series

The purchasing power of post-pandemic consumers

  • Niveau Technique
  • Lecture / 1 minute
Series

The future of advertisers on Facebook

  • Niveau Technique
  • Lecture / 1 minute
How-to

Why the performance indicators you use will become unreliable

  • Niveau Technique
  • Lecture / 7 minute
How-to

Why the performance indicators you’re using will become less reliable

  • Niveau Technique
  • Lecture / 6 minute
How-to

The impact of cookie apocalypse on digital media

  • Niveau Technique
  • Lecture / 16 minute
How-to

The death of third-party cookies and its repercussions on content and customer experience

  • Niveau Technique
  • Lecture / 7 minute
Cookie Apocalypse

The death of the third-party cookie and its impact on content and customer experience

  • Niveau Technique
  • Lecture / 7 minute
Cookie Apocalypse

The future of advertisers on Facebook

  • Niveau Technique
  • Lecture / 1 minute
Tech

The end of transparency at Google

  • Niveau Technique
  • Lecture / 6 minute
Series

The legal issue of data use

  • Niveau Technique
  • Lecture / 9 minute
Business

ROI no matter what the cost

  • Niveau Technique
  • Lecture / 3 minute
Series

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • Niveau Technique
  • Lecture / 5 minute
How-to

The ultimate guide to a successful website redesign

  • Niveau Technique
  • Lecture / 11 minute
Cookie Apocalypse

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • Niveau Technique
  • Lecture / 5 minute
Series

The future of ecosystems and digital platforms according to Google

  • Niveau Technique
  • Lecture / 9 minute
Series

iOS 14 disrupts the Facebook Ads ecosystem

  • Niveau Technique
  • Lecture / 13 minute
Cookie Apocalypse

iOS 14 disrupts the Facebook Ads ecosystem

  • Niveau Technique
  • Lecture / 13 minute
Series

Emerging Retail Trends

  • Niveau Technique
  • Lecture / 1 minute
Tech

Why export your Google Analytics 4 data to BigQuery

  • Niveau Technique
  • Lecture / 7 minute
Business

Is “local” the fashionable new mainstay for brands?

  • Niveau Technique
  • Lecture / 3 minute
Business

What will be the legacy of 2020 in digital media?

  • Niveau Technique
  • Lecture / 4 minute
Tech

Why You Should Export Your Google Analytics 4 Data to BigQuery

  • Niveau Technique
  • Lecture / 7 minute
Cookie Apocalypse

The coming erosion of your digital revenue

  • Niveau Technique
  • Lecture / 6 minute
Series

Philanthropy in the digital age

  • Niveau Technique
  • Lecture / 1 minute
Series

The digital growth of culture and media

  • Niveau Technique
  • Lecture / 2 minute
Business

Why the usefulness of data starts with people

  • Niveau Technique
  • Lecture / 6 minute
Business

Lessons learned from common mistakes in digital transformation

  • Niveau Technique
  • Lecture / 4 minute
How-to

How to ensure a successful transition toward Google Analytics 4?

  • Niveau Technique
  • Lecture / 5 minute
How-to

Improve your digital performance with A/B testing

  • Niveau Technique
  • Lecture / 7 minute
Series

The modernization of retail brands

  • Niveau Technique
  • Lecture / 1 minute
Series

The democratization of AI in marketing

  • Niveau Technique
  • Lecture / 1 minute
Business

What will holiday shopping look like this year?

  • Niveau Technique
  • Lecture / 4 minute
Business

Accelerate the adoption of artificial intelligence to support business growth

  • Niveau Technique
  • Lecture / 4 minute
How-to

The evolution of e-commerce: putting the customer at the heart of your strategy

  • Niveau Technique
  • Lecture / 10 minute
Business

What to expect for holiday shopping this year?

  • Niveau Technique
  • Lecture / 7 minute
How-to

What do you do when you don’t know what to do ?

  • Niveau Technique
  • Lecture / 5 minute
Business

Five concepts a CEO needs to understand before embarking on a digital transformation journey

  • Niveau Technique
  • Lecture / 9 minute
Tech

The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?

  • Niveau Technique
  • Lecture / 3 minute
How-to

Taking the first steps towards digital optimization

  • Niveau Technique
  • Lecture / 4 minute
How-to

12 tips to improve the performance of your WordPress site

  • Niveau Technique
  • Lecture / 11 minute
How-to

The first steps of numerical optimization

  • Niveau Technique
  • Lecture / 4 minute
Business

Adaptability in times of chaos

  • Niveau Technique
  • Lecture / 5 minute
Business

Adaptability in times of chaos

  • Niveau Technique
  • Lecture / 5 minute
Tech

GTM Server Side: Could this be a Customer Data Platform?

  • Niveau Technique
  • Lecture / 3 minute
How-to

Taking your content strategy out of quarantine: where to begin?

  • Niveau Technique
  • Lecture / 4 minute
How-to

What is Design Thinking?

  • Niveau Technique
  • Lecture / 5 minute
Business

How to Become a Growth Champion

  • Niveau Technique
  • Lecture / 8 minute
How-to

Google Data Studio: Creating a clear, precise dashboard

  • Niveau Technique
  • Lecture / 7 minute
How-to

Receptivity: the new programmatic performance lever

  • Niveau Technique
  • Lecture / 4 minute
How-to

Adapting your digital media strategy to the new realities of consumers

  • Niveau Technique
  • Lecture / 9 minute
How-to

Google Data Studio: Create a Clear and Accurate Dashboard

  • Niveau Technique
  • Lecture / 8 minute
How-to

How to use the new Google Analytics

  • Niveau Technique
  • Lecture / 5 minute
How-to

Facebook Creative Hub

  • Niveau Technique
  • Lecture / 6 minute
Tech

How to improve business performance by combining business and marketing intelligence in your data warehouse

  • Niveau Technique
  • Lecture / 6 minute
Tech

The Difference Between Data Warehouses and Data Lakes

  • Niveau Technique
  • Lecture / 6 minute
How-to

8 tips to make your brand content shine

  • Niveau Technique
  • Lecture / 17 minute
How-to

What is ABM and why B2B companies could benefit from it?

  • Niveau Technique
  • Lecture / 10 minute
Business

When trade shows and travels are not an option: The evolution of sales in the manufacturing sector

  • Niveau Technique
  • Lecture / 5 minute
Business

Users’ preferred devices during lockdown

  • Niveau Technique
  • Lecture / 5 minute
Tech

What is a Data Lake? (Data Lake)

  • Niveau Technique
  • Lecture / 16 minute
Tech

Your Analytics Maturity Level: An Important Compass for Your Analytics Investments

  • Niveau Technique
  • Lecture / 5 minute
How-to

Planning content around search trends

  • Niveau Technique
  • Lecture / 4 minute
How-to

Plan content based on search trends

  • Niveau Technique
  • Lecture / 4 minute
How-to

Adapting your keyword research to UX for a website redesign

  • Niveau Technique
  • Lecture / 8 minute
Business

Devices preferred by users during containment

  • Niveau Technique
  • Lecture / 9 minute
Business

An accelerated launch for Facebook Shops

  • Niveau Technique
  • Lecture / 8 minute
Tech

How Many ($) Millions Are Hiding Under Your Marketing Data?

  • Niveau Technique
  • Lecture / 10 minute
Tech

What is a Data Lake: A Deep Dive Explanation

  • Niveau Technique
  • Lecture / 15 minute
How-to

How nonprofits can get the most out of their $120,000 US Google Ad Grants

  • Niveau Technique
  • Lecture / 4 minute
How-to

Using data to make marketing and SEO decisions

  • Niveau Technique
  • Lecture / 10 minute
Tech

How many millions ($) is your marketing data worth?

  • Niveau Technique
  • Lecture / 11 minute
How-to

Spotify: A goldmine for advertisers

  • Niveau Technique
  • Lecture / 7 minute
Tech

Use data to make SEO and marketing decisions

  • Niveau Technique
  • Lecture / 11 minute
How-to

Comparison: Best ecommerce platform for a rapid digital shift

  • Niveau Technique
  • Lecture / 3 minute
How-to

Covid-19: Data Analysis in Times of Crisis

  • Niveau Technique
  • Lecture / 7 minute
Business

Opinion: Planning for the future when the present is uncertain

  • Niveau Technique
  • Lecture / 3 minute
Business

COVID-19: Diary of a marketer

  • Niveau Technique
  • Lecture / 16 minute
Business

COVID-19 Boosts E-commerce by 118% in Quebec

  • Niveau Technique
  • Lecture / 9 minute
How-to

COVID-19: 5 Key Marketing Tips For Small Businesses

  • Niveau Technique
  • Lecture / 3 minute
Business

COVID-19: current impacts and forecasts [Roundtable]

  • Niveau Technique
  • Lecture / 11 minute
Tech

AI and CX: powerful allies for more effective marketing

  • Niveau Technique
  • Lecture / 5 minute
Tech

The power of AI and CX, together

  • Niveau Technique
  • Lecture / 4 minute
Tech

Google Ads: new decade, new structure

  • Niveau Technique
  • Lecture / 9 minute
How-to

TikTok: What opportunities are there for brands?

  • Niveau Technique
  • Lecture / 5 minute
How-to

TikTok: what opportunities for brands?

  • Niveau Technique
  • Lecture / 7 minute
Business

Law requiring explicit consent for data use in Quebec: All smoke and mirrors

  • Niveau Technique
  • Lecture / 5 minute
Tech

Why is AI essential to your future as a marketer?

  • Niveau Technique
  • Lecture / 6 minute
Tech

Programmatic Buying: The Honeymoon’s Over

  • Niveau Technique
  • Lecture / 5 minute
Tech

Why Is AI Critical for Your Marketing Future?

  • Niveau Technique
  • Lecture / 5 minute
Tech

I Tested the Off-Facebook Activity Management Module

  • Niveau Technique
  • Lecture / 4 minute
How-to

The secret to long-lasting client relationships

  • Niveau Technique
  • Lecture / 11 minute
Business

I tested the new Facebook module

  • Niveau Technique
  • Lecture / 4 minute
Business

Programmatic buying: the ride is over

  • Niveau Technique
  • Lecture / 5 minute
Tech

I Tested the Off-Facebook Activity Management Module

  • Niveau Technique
  • Lecture / 4 minute
Tech

The slippage of third-party audiences

  • Niveau Technique
  • Lecture / 9 minute
Tech

The problem with third-party audiences

  • Niveau Technique
  • Lecture / 8 minute
Tech

The Countdown to the Cookie Apocalypse Is Officially On

  • Niveau Technique
  • Lecture / 10 minute
Business

What will the next 5 years look like for Facebook?

  • Niveau Technique
  • Lecture / 3 minute
Tech

3 MarTech trends to watch in 2020

  • Niveau Technique
  • Lecture / 4 minute
Tech

An Omnichannel Approach to Marketing AI

  • Niveau Technique
  • Lecture / 11 minute
Tech

Augmented Analytics: accelerate your time to digital insights activation

  • Niveau Technique
  • Lecture / 4 minute
Tech

Augmented Analytics: accelerate your time to digital insights activation

  • Niveau Technique
  • Lecture / 4 minute
How-to

Digital marketing: what roles should be given to employees, agencies and robots?

  • Niveau Technique
  • Lecture / 5 minute
Business

The digital world in the news

  • Niveau Technique
  • Lecture / 1 minute
Tech

Should you outsource your digital marketing insights practice?

  • Niveau Technique
  • Lecture / 4 minute
How-to

Couples therapy as an approach to strategic consulting

  • Niveau Technique
  • Lecture / 5 minute
Series

Ctrl+A – Digital transformation, start-ups and business model [S02 E02]

  • Niveau Technique
  • Lecture / 6 minute
How-to

Building a UX strategy: as easy as playing with LEGO

  • Niveau Technique
  • Lecture / 6 minute
Business

[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour

  • Niveau Technique
  • Lecture / 2 minute
Tech

Is it possible to predict a page’s Google ranking?

  • Niveau Technique
  • Lecture / 5 minute
How-to

How to reach Generation Z without slipping into clichés

  • Niveau Technique
  • Lecture / 3 minute
How-to

How to join Generation Z without falling into clichés

  • Niveau Technique
  • Lecture / 4 minute
Tech

5 myths that prevent you from succeeding at SEO

  • Niveau Technique
  • Lecture / 17 minute
Business

The Media Crisis: Besides Revenue, What Else Are Canadian Media Missing?

  • Niveau Technique
  • Lecture / 8 minute
Business

Media crisis: What else has Canadian media missed out on?

  • Niveau Technique
  • Lecture / 9 minute
Tech

Everything you need to know about the Customer Data Platform (CDP)

  • Niveau Technique
  • Lecture / 8 minute
How-to

Why personas are essential

  • Niveau Technique
  • Lecture / 7 minute
How-to

Quick guide to a successful email strategy

  • Niveau Technique
  • Lecture / 11 minute
Tech

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Niveau Technique
  • Lecture / 7 minute
Tech

Personalization: As Simple As a Visit To The Barbershop?

  • Niveau Technique
  • Lecture / 7 minute
Business

Market share is a bad KPI – Here’s why you should avoid it

  • Niveau Technique
  • Lecture / 8 minute
Business

Facebook: Portrait of a challenging year

  • Niveau Technique
  • Lecture / 10 minute
Series

Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists

  • Niveau Technique
  • Lecture / 7 minute
How-to

Whose job is lead generation, sales or marketing?

  • Niveau Technique
  • Lecture / 9 minute
Tech

Influencer marketing: There’s no magic formula

  • Niveau Technique
  • Lecture / 4 minute
Series

Ctrl+A – Buying local in digital advertising [S02 E01]

  • Niveau Technique
  • Lecture / 22 minute
Tech

Putting people before technology. A look back at the Amsterdam The Next Web conference.

  • Niveau Technique
  • Lecture / 3 minute
Tech

Putting people before technology. A look back at the Amsterdam The Next Web conference.

  • Niveau Technique
  • Lecture / 4 minute
How-to

How to turn your data into actionable insights [Framework]

  • Niveau Technique
  • Lecture / 5 minute
How-to

Turning data into actionable insights [Framework]

  • Niveau Technique
  • Lecture / 7 minute
Business

Profitability, monetization and audiences: our analysis of the Netflix model

  • Niveau Technique
  • Lecture / 7 minute
Business

E-commerce trends in social paid: zero friction goal

  • Niveau Technique
  • Lecture / 7 minute
Tech

CDPs, powerful data orchestration tools [Infographic]

  • Niveau Technique
  • Lecture / 1 minute
Tech

How to create an effective marketing stack?

  • Niveau Technique
  • Lecture / 6 minute
Tech

Documenting Your Analytics Tools is More Useful than You Think

  • Niveau Technique
  • Lecture / 4 minute
Business

The transformation of the value chain into 10 statements

  • Niveau Technique
  • Lecture / 3 minute
Series

Interview with Nicolas Duval, SEO Strategist: Trusting an Imperfect Algorithm

  • Niveau Technique
  • Lecture / 9 minute
Tech

What impact does social media have on consumers?

  • Niveau Technique
  • Lecture / 10 minute
Business

Let's set the table: Market trends in the food industry

  • Niveau Technique
  • Lecture / 2 minute
Tech

Orchestration of Digital Experiences: What I Retained From Adobe Summit 2019

  • Niveau Technique
  • Lecture / 4 minute
Business

B2B industries: how to survive the digital transformation of the value chain

  • Niveau Technique
  • Lecture / 3 minute
Series

Interview with Jérémie Lévi, user experience designer: UX beyond design

  • Niveau Technique
  • Lecture / 10 minute
How-to

Data science: Google Analytics and R programming

  • Niveau Technique
  • Lecture / 12 minute
Business

Workplace happiness is a human need

  • Niveau Technique
  • Lecture / 6 minute
Business

Happiness at work is human

  • Niveau Technique
  • Lecture / 8 minute
How-to

Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

  • Niveau Technique
  • Lecture / 5 minute
Series

Interview with Kristel Salesse: Finding the balance between intuition and logic

  • Niveau Technique
  • Lecture / 11 minute
Business

Dollarama is getting into e-commerce. What does it mean?

  • Niveau Technique
  • Lecture / 4 minute
Tech

Building a single customer view is essential. Here’s why and how.

  • Niveau Technique
  • Lecture / 9 minute
How-to

Building a single customer view is essential. Here’s why and how.

  • Niveau Technique
  • Lecture / 9 minute
Tech

What is Attribution? The Shoe Store Example

  • Niveau Technique
  • Lecture / 6 minute
Business

[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures

  • Niveau Technique
  • Lecture / 1 minute
Business

No, 2020 will not be the year of voice search

  • Niveau Technique
  • Lecture / 9 minute
Series

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

  • Niveau Technique
  • Lecture / 7 minute
Tech

Creative optimization: comprehensive approach and tools

  • Niveau Technique
  • Lecture / 8 minute
How-to

Collaborative workshop template: Take stock of your strategic positioning

  • Niveau Technique
  • Lecture / 4 minute
Business

The impact of artificial intelligence start-ups

  • Niveau Technique
  • Lecture / 6 minute
Tech

How does your brand image play online? Interview with Jonathan Lemay, Practice Lead, Brand and Content

  • Niveau Technique
  • Lecture / 8 minute
How-to

#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?

  • Niveau Technique
  • Lecture / 13 minute
Business

How should you invest in digital marketing? A data-based approach

  • Niveau Technique
  • Lecture / 4 minute
Business

Ctrl+A :Why change management is difficult? [S01 E05]

  • Niveau Technique
  • Lecture / 1 minute
Business

Ctrl+A: What value does innovation have today? [S01 E04]

  • Niveau Technique
  • Lecture / 2 minute
Business

Rigor and agility: the paradox of good project management?

  • Niveau Technique
  • Lecture / 6 minute
Business

Quebec businesses share predictions on the future of digital

  • Niveau Technique
  • Lecture / 4 minute
Business

Ctrl+A: What did Amazon understand more than others? [S01 E03]

  • Niveau Technique
  • Lecture / 1 minute
Tech

Unifying data from several sources is easy: here’s how.

  • Niveau Technique
  • Lecture / 6 minute
Tech

Data analysis: do you need a dashboard?

  • Niveau Technique
  • Lecture / 5 minute
Tech

How can you optimize a low-traffic site?

  • Niveau Technique
  • Lecture / 8 minute
Business

VidCon 2018 : audience et storytelling au coeur de votre stratégie vidéo (Clone)

  • Niveau Technique
  • Lecture / 5 minute
Business

Ctrl+A: Content marketing isn't advertising? [S01 E02]

  • Niveau Technique
  • Lecture / 2 minute
Tech

A Brand Analytics Toolkit for the Data-Driven CMO

  • Niveau Technique
  • Lecture / 13 minute
How-to

A Brand Analytics Toolkit for the Data-Driven CMO

  • Niveau Technique
  • Lecture / 13 minute
How-to

Stress less about project risks

  • Niveau Technique
  • Lecture / 6 minute
Tech

Stress less about project risks

  • Niveau Technique
  • Lecture / 6 minute
Tech

Why Data-Enabled TV is the Biggest Thing Since Programmatic Ads

  • Niveau Technique
  • Lecture / 9 minute
Tech

Think Finance 2018 – Financial institutions get agile!

  • Niveau Technique
  • Lecture / 6 minute
Tech

Think Finance 2018 – Financial institutions in agile mode!

  • Niveau Technique
  • Lecture / 7 minute
Series

Ctrl+A: Data security [S01 E01]

  • Niveau Technique
  • Lecture / 2 minute
Business

15 reasons not to work at Adviso

  • Niveau Technique
  • Lecture / 13 minute
Business

Why focus on your problems rather than your solutions

  • Niveau Technique
  • Lecture / 3 minute
Business

Tell us about your problems rather than your solutions

  • Niveau Technique
  • Lecture / 3 minute
How-to

Guide to Writing SEM Ad Copy [AdWords]

  • Niveau Technique
  • Lecture / 11 minute
How-to

#LifeHack: Avoiding data sampling in campaigns

  • Niveau Technique
  • Lecture / 5 minute
How-to

#LifeHack: Why and how to avoid sampling in your campaign data

  • Niveau Technique
  • Lecture / 7 minute
Tech

Is Google Advanced Analysis Close to Adobe Analysis Workspace?

  • Niveau Technique
  • Lecture / 5 minute
Business

Without a strategic plan, your analytics initiatives are risky

  • Niveau Technique
  • Lecture / 4 minute
Business

GDPR: When Transparency and Good Will Are Dictated by Law

  • Niveau Technique
  • Lecture / 5 minute
Tech

GDPR: When Transparency and Good Will Are Dictated by Law

  • Niveau Technique
  • Lecture / 5 minute
How-to

5 simple tricks to create performing Facebook ads

  • Niveau Technique
  • Lecture / 4 minute
Business

Hero Conf Austin 2018: 3 trends to keep an eye on

  • Niveau Technique
  • Lecture / 4 minute
Tech

Hero Conf Austin 2018: 3 trends to keep an eye on

  • Niveau Technique
  • Lecture / 4 minute
Series

On which devices do your users convert?

  • Niveau Technique
  • Lecture / 3 minute
How-to

On which devices do your users convert?

  • Niveau Technique
  • Lecture / 3 minute
Business

7 symptoms of companies in need of a content strategy

  • Niveau Technique
  • Lecture / 6 minute
Business

7 symptoms of a business in need of a content strategy

  • Niveau Technique
  • Lecture / 8 minute
Business

Digital transformation: Moving from myth to reality

  • Niveau Technique
  • Lecture / 3 minute
How-to

What’s the value of your Facebook posts for your conversions?

  • Niveau Technique
  • Lecture / 2 minute
Series

What value do your Facebook posts have for your conversions?

  • Niveau Technique
  • Lecture / 2 minute
Tech

WaQ 2018: Our highlights

  • Niveau Technique
  • Lecture / 4 minute
How-to

Getting started with Facebook Analytics & its omni-channel solution

  • Niveau Technique
  • Lecture / 3 minute
Series

Facebook Analytics and its omnichannel solution: Where to start?

  • Niveau Technique
  • Lecture / 2 minute
How-to

Learn how to use content to improve the performance of your campaigns

  • Niveau Technique
  • Lecture / 3 minute
How-to

How to use your content to improve the performance of your campaigns?

  • Niveau Technique
  • Lecture / 3 minute
How-to

E-commerce acquisition : How to structure your due diligence

  • Niveau Technique
  • Lecture / 5 minute
How-to

Acquisition in e-commerce: structuring your due diligence

  • Niveau Technique
  • Lecture / 8 minute
Business

Is the “Call Us” button still relevant?

  • Niveau Technique
  • Lecture / 5 minute
How-to

Take advantage of your NGO status in AdWords - Adviso

  • Niveau Technique
  • Lecture / 10 minute
Business

Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!

  • Niveau Technique
  • Lecture / 4 minute
Tech

Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!

  • Niveau Technique
  • Lecture / 5 minute
Business

Will Québec’s digital strategy make local businesses more competitive?

  • Niveau Technique
  • Lecture / 7 minute
Business

Will Quebec's digital strategy make local merchants more competitive?

  • Niveau Technique
  • Lecture / 9 minute
Tech

Is hyper-segmentation ending on Facebook?

  • Niveau Technique
  • Lecture / 3 minute
Tech

The mystery of Facebook language targeting

  • Niveau Technique
  • Lecture / 2 minute
Tech

The end of Newsfeed as we know it

  • Niveau Technique
  • Lecture / 2 minute
How-to

3 free tools to build your brand’s content strategy using consumer data

  • Niveau Technique
  • Lecture / 6 minute
How-to

[INFOGRAPHIC] Optimal social media formats guide: 2018 edition

  • Niveau Technique
  • Lecture / 2 minute
How-to

[INFOGRAPHIC] Guide to optimal formats on social networks: 2018 edition

  • Niveau Technique
  • Lecture / 2 minute
How-to

Rich Snippets – An essential part of your SEO strategy

  • Niveau Technique
  • Lecture / 10 minute
Business

Blending innovation, a strong employment brand, and profitability

  • Niveau Technique
  • Lecture / 3 minute
Business

Are merchandising challenges the same online and off?

  • Niveau Technique
  • Lecture / 8 minute
How-to

Guide to effectively managing stakeholders

  • Niveau Technique
  • Lecture / 4 minute
How-to

Guide to Effective Stakeholder Management

  • Niveau Technique
  • Lecture / 5 minute
Business

Create value with sustainable digital marketing

  • Niveau Technique
  • Lecture / 6 minute
Business

Digital transformation: when baby steps get in the way of big advancements

  • Niveau Technique
  • Lecture / 12 minute
How-to

Tips from an expert to save time in Excel

  • Niveau Technique
  • Lecture / 8 minute
How-to

Content Marketing: how to create a solid content brief

  • Niveau Technique
  • Lecture / 10 minute
Business

Why getting involved in academia is important for Adviso

  • Niveau Technique
  • Lecture / 11 minute
Tech

User research: top preparation for fiery insights

  • Niveau Technique
  • Lecture / 10 minute
Tech

User research: laying the groundwork for killer insights

  • Niveau Technique
  • Lecture / 10 minute
Tech

Do you speak the same language as your customers?

  • Niveau Technique
  • Lecture / 4 minute
How-to

5 ways to use lead ads to maximize your leads!

  • Niveau Technique
  • Lecture / 4 minute
Tech

Digital Summit Portland: Putting the customer first in your digital strategy

  • Niveau Technique
  • Lecture / 4 minute
Tech

Digital Summit Portland: Putting the customer first in your digital strategy

  • Niveau Technique
  • Lecture / 4 minute
Business

Obsessing over the bottom line is killing your brand

  • Niveau Technique
  • Lecture / 5 minute
Tech

Data at the service of marketing automation

  • Niveau Technique
  • Lecture / 5 minute
Series

Boost your marketing automation efforts with data

  • Niveau Technique
  • Lecture / 5 minute
Series

The surest way to choose a marketing automation platform

  • Niveau Technique
  • Lecture / 4 minute
Tech

The safest way to choose your marketing automation platform

  • Niveau Technique
  • Lecture / 4 minute
Tech

20 marketing automations you could implement tomorrow

  • Niveau Technique
  • Lecture / 7 minute
Series

20 marketing automation actions you could set up tomorrow

  • Niveau Technique
  • Lecture / 7 minute
Series

Can artificial intelligence replace specialists?

  • Niveau Technique
  • Lecture / 4 minute
How-to

SEO: Adapting to new trends or slowly disappearing from the web

  • Niveau Technique
  • Lecture / 13 minute
Tech

Notoriety: What methods and procedures to measure it?

  • Niveau Technique
  • Lecture / 5 minute
Business

What makes a “good client”?

  • Niveau Technique
  • Lecture / 6 minute
Tech

Why Adviso doesn’t consider link building to be a stand-alone strategy

  • Niveau Technique
  • Lecture / 6 minute
Series

How to bid with maximum efficacity : the Go Play In Traffic method

  • Niveau Technique
  • Lecture / 7 minute
Series

How to bet with maximum efficiency: the Go Play in Traffic method

  • Niveau Technique
  • Lecture / 7 minute
Tech

How to prevent your ads from appearing on hate sites

  • Niveau Technique
  • Lecture / 4 minute
Series

Historic Quality Score: how to build a business case like a pro with the Adviso method

  • Niveau Technique
  • Lecture / 2 minute
Tech

Why the success of your media campaigns isn’t just about media

  • Niveau Technique
  • Lecture / 5 minute
Series

Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns

  • Niveau Technique
  • Lecture / 8 minute
Series

7 things to consider before diving into marketing automation

  • Niveau Technique
  • Lecture / 7 minute
Tech

Content creation : are you missing the mark?

  • Niveau Technique
  • Lecture / 7 minute
Tech

7 prerequisites before embarking on marketing automation

  • Niveau Technique
  • Lecture / 7 minute
Tech

No, organic isn’t dead on Facebook

  • Niveau Technique
  • Lecture / 8 minute
Tech

Last-Click is Dead, Long Live Multi-Touch Attribution!

  • Niveau Technique
  • Lecture / 5 minute
Tech

Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)

  • Niveau Technique
  • Lecture / 6 minute
Business

Reinventing Facebook or Amazon for Quebec is a bad idea

  • Niveau Technique
  • Lecture / 6 minute
How-to

Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags

  • Niveau Technique
  • Lecture / 9 minute
Business

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

  • Niveau Technique
  • Lecture / 5 minute
Tech

A look back at the 2017 Facebook Summit : Is the death of desktop imminent?

  • Niveau Technique
  • Lecture / 4 minute
Tech

Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM

  • Niveau Technique
  • Lecture / 6 minute
How-to

The subscription box phenomenon: 7 key factors for success

  • Niveau Technique
  • Lecture / 11 minute
Business

Project management 2.0: The 8 keys to success

  • Niveau Technique
  • Lecture / 4 minute
Tech

What if 2017 was the year of voice search?

  • Niveau Technique
  • Lecture / 4 minute
Tech

How to Bring Google Analytics Back to Its Best with ExactTarget Data Import

  • Niveau Technique
  • Lecture / 7 minute
Tech

How to Make Google Analytics Great Again by importing ExactTarget Data?

  • Niveau Technique
  • Lecture / 7 minute
Tech

4 reasons to get serious about your landing pages

  • Niveau Technique
  • Lecture / 11 minute
Tech

4 reasons to get serious about your landing pages

  • Niveau Technique
  • Lecture / 11 minute
Tech

8 tips to optimize your Facebook campaigns like a #Pro!

  • Niveau Technique
  • Lecture / 4 minute
Tech

What if 2017 finally marked the take-off of landing pages?

  • Niveau Technique
  • Lecture / 4 minute
Tech

Will 2017 finally be the year landing pages take off?

  • Niveau Technique
  • Lecture / 3 minute
Tech

The hidden face of programmatic media buys

  • Niveau Technique
  • Lecture / 5 minute
Tech

Ad Exchange Industry Preview in New York: 2017 Programmatic Trends

  • Niveau Technique
  • Lecture / 5 minute
How-to

How to protect your Google Analytics account from language spam

  • Niveau Technique
  • Lecture / 2 minute
How-to

How to protect your Google Analytics account from spam in language settings

  • Niveau Technique
  • Lecture / 2 minute
Tech

UGC campaigns 5 years later: real advantages and conditions for success

  • Niveau Technique
  • Lecture / 8 minute
Business

Marketing or IT: Which department should be responsible for ecommerce?

  • Niveau Technique
  • Lecture / 4 minute
How-to

Guide: 50+ questions to prepare your marketing automation strategy

  • Niveau Technique
  • Lecture / 5 minute
Tech

Hey Siri, how can search marketing adapt to voice search?

  • Niveau Technique
  • Lecture / 4 minute
Tech

Taking your SEM internal. Will it pay off?

  • Niveau Technique
  • Lecture / 5 minute
Tech

Internalize your SEM. Such a rewarding choice?

  • Niveau Technique
  • Lecture / 5 minute
Tech

Is it possible to optimize your Tinder matches?

  • Niveau Technique
  • Lecture / 6 minute
Tech

Untamed remarketing: Drawing the line between conversion and intrusion

  • Niveau Technique
  • Lecture / 3 minute
Business

4 arguments to convince your senior management to invest in analytics

  • Niveau Technique
  • Lecture / 3 minute
Tech

4 arguments to convince your senior management to invest in analytics

  • Niveau Technique
  • Lecture / 3 minute
How-to

Quick guide to Facebook Blueprint certification

  • Niveau Technique
  • Lecture / 4 minute
Tech

Ad blocking: the symptom of an industry that needs to reinvent itself

  • Niveau Technique
  • Lecture / 6 minute
Business

What are the advertising standards for influence marketing in Canada?

  • Niveau Technique
  • Lecture / 3 minute
How-to

5 things marketers don’t know about machine learning, but should!

  • Niveau Technique
  • Lecture / 8 minute
Business

What standards govern influencer marketing practices in Canada?

  • Niveau Technique
  • Lecture / 4 minute
Business

Outstanding Results for Arctic Gardens’ Blog

  • Niveau Technique
  • Lecture / 9 minute
Tech

Outstanding Results for Arctic Gardens’ Blog

  • Niveau Technique
  • Lecture / 8 minute
Tech

Google Data studio, a killjoy for Microsoft Power BI

  • Niveau Technique
  • Lecture / 5 minute
Tech

Instagram Stories: The Internet Reacts

  • Niveau Technique
  • Lecture / 3 minute
Tech

Do I need to redesign my website?

  • Niveau Technique
  • Lecture / 5 minute
Tech

Pokémon GO or the myth of the lazy user

  • Niveau Technique
  • Lecture / 3 minute
Tech

Data visualization made easy with Google Data Studio 360

  • Niveau Technique
  • Lecture / 3 minute
Tech

Visualize your data easily and efficiently with Data Studio 360

  • Niveau Technique
  • Lecture / 3 minute
How-to

5 steps guide to run a mobile app install campaign on Google AdWords

  • Niveau Technique
  • Lecture / 6 minute
Tech

Snapchat reveals a solid approach to attacking the ad market

  • Niveau Technique
  • Lecture / 6 minute
Tech

Create & Co – Creativity & innovation at the heart of influencer marketing

  • Niveau Technique
  • Lecture / 3 minute
Tech

Create & Co – Creativity and Innovation at the Core of Influence Marketing

  • Niveau Technique
  • Lecture / 3 minute
Tech

Instagram Announces the Release of its New Business Tools

  • Niveau Technique
  • Lecture / 1 minute
Tech

UXPA 2016: Clash of Visions to Determine the Future of UX Practice

  • Niveau Technique
  • Lecture / 2 minute
Business

7 ingredients for a modern approach to digital media

  • Niveau Technique
  • Lecture / 3 minute
Tech

New visual identity for Instagram: what do you think?

  • Niveau Technique
  • Lecture / 2 minute
Business

How to define: objective, strategy and tactics? [Infographics]

  • Niveau Technique
  • Lecture / 5 minute
How-to

[Video] The essential tools to find powerful content ideas

  • Niveau Technique
  • Lecture / 2 minute
Tech

Your targeted ads can impact users' self-perception

  • Niveau Technique
  • Lecture / 3 minute
Tech

Will the new Facebook Reactions change your brand’s social strategy?

  • Niveau Technique
  • Lecture / 3 minute
Tech

Is mass marketing dead?

  • Niveau Technique
  • Lecture / 7 minute
Tech

A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools

  • Niveau Technique