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Hans Laroche
21 Feb 2025

8 trends in loyalty in 2025

  • TECHNICAL LEVEL
  • Reading / 6 min.
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Recents

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Lucie De Almeida
29 Aug 2024

Accessibility in email marketing: Principles and best practices for effective communication with all of your customers

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Maxime Philippon
05 Jul 2024

Maximize customer engagement with an optimized emailing strategy

  • TECHNICAL LEVEL
  • Reading / 8 min.
How-to
Guillaume Wagner
06 Jun 2024

Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Maxime Philippon
11 Mar 2024

Design a series of welcome emails to maximize subscriber engagement and retention

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Lucie De Almeida
11 Mar 2024

Optimize your email campaigns by applying best practices

  • TECHNICAL LEVEL
  • Reading / 14 min.
How-to
Hans Laroche
11 Mar 2024

Six key factors for success with B2B loyalty programs

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Moulaye Traore
11 Mar 2024

Generative AI: An opportunity to modernize your data strategy

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to
Alexandre Gardé
05 Feb 2024

Everything you need to know to create an effective consent banner in 2024

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Martin Gagnier
05 Feb 2024

The importance of investing in SEO during tough economic times

  • TECHNICAL LEVEL
  • Reading / 6 min.
How-to
Maxime Philippon
15 Jan 2024

New rules for Gmail and Yahoo: What marketers must do to comply

  • TECHNICAL LEVEL
  • Reading / 6 min.
How-to
Tyffanie Le Roux Ribezzo
15 Jan 2024

Digital synergy: maximize your results with an integrated strategy

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Nicolas Madore
06 Dec 2023

Going beyond the myths: SEO results in less than 3 months

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Aaron Carbon
06 Dec 2023

How to use SEO to understand consumer behaviour ?

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Fabian Neuville
06 Dec 2023

Impact of SEO changes on your business

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Noémie Clavet
01 Nov 2023

Using Consumer Insights for personalization

  • TECHNICAL LEVEL
  • Reading / 6 min.
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Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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