Three Facebook certifications emerged:
With this Blueprint certification program, Facebook is sending a clear message to Facebook specialists and companies.
Specialists: Get certified if you want to stand out above other experts on the market.
Companies: Are you working with a certified Facebook expert? Do you have access to the best expertise available?
I personally have successfully completed Facebook Advertising Core Competencies and am on my way to completing the second certification. They’re no cakewalk! Exams are designed to measure your skills across every aspect of the platform, including page management, choosing the right ad strategies, campaign optimization, etc. You need to know your stuff, on every aspect of the platform.
I would advise planning for at least 20 extra minutes before the exam for verifications; they’re pretty intense and strict. Facebook has imposed these rules to make sure its certification has value on the market. Too many platforms lack stringent rules for certification, which leads to abuse and a diminishment of the value of the certification.
There are also practice exams that will help you get familiar with the level of difficulty of the questions. You’ll have access to the topics covered, as well as course links for each topic. It’s very well done – way to go, Facebook!
I can already hear you asking, what’s the point? Good question! Not only is this an opportunity to demonstrate your expertise, but also to sharpen your skills. The platform is in constant evolution, so these certifications are a great pretext to review the concepts you already know, and master new functionalities.
The biggest companies will want to work with certified experts. Can an AdWords specialist get by without their certifications? If you have to ask, you know the answer.
Some of the biggest companies in Quebec have already entrusted Adviso with their Facebook campaigns. Companies like:
Finally, even if it isn’t essential, the Facebook certification will allow you to deepen your understanding and prove your mastery of several advanced elements of the platform. Is it a necessary certification for everyone? Absolutely not! For an occasional user? Probably not. For a specialist who manages campaigns every day? Yes, I want it!
In the meantime, why not check the certification out. Who know, within a few weeks, you might be certified!