The essential tools of a web strategist
1L’art de la gestion de projet2Un projet à succès commence par une bonne gouvernance3Cascade, agilité, demandes de changement?

The essential tools of a web strategist


Conference given during the Infopresse day – New Web tools. By Jean-Sébastien Chouinard and Marie-Élodie Molle.

No matter what goals you have set for yourself or what challenges your organization faces, there are sure to be a multitude of web tools that can help optimize your online performance. Jean-Sébastien Chouinard opens his toolbox and details which ones he prefers and in what circumstances to use them.

This conference presents, among other things, powerful tools for:

  • Get to know your site visitors and their needs better
  • Improve your positioning in search engines
  • Optimize conversions on your site
  • Monitor conversations around your brand in social networks
  • Monitor your competitors