The modernization of retail brands

During this aperitif, we welcome Valérie Vedrines, VP marketing & e-commerce at Reitmans to discuss brand strategy and modernization among merchants.

With a turbulent 2020 and an increasingly complex social, political and environmental context, how can a brand remain relevant for its consumers?

Founded in Montreal in 1926, Reitmans is a nimble company that has undergone several transformations over the years, making it a strong brand in today's Canadian retail landscape.

In addition to being a leader in the field of marketing, Valérie is also a yoga teacher, musician and DJ.

Good viewing!