The end of cookies: 3 specific solutions (video)

The disappearance of third-party cookies represents a huge change in terms of the basic mechanisms that underlie digital marketing. Since we wrote our first article on the subject in January 2020, we’ve also evaluated the impacts on many digital activities (particularly on overall performance, media, content and UX and measurement), held discussions with companies participating in redefining the playing field of the future and published an excellent, highly detailed white paper.

That’s quite a bit of reading! So we’d like to recommend you watch this 15-minute video that brings together all the highlights and offers three concrete solutions for preparing for the coming change:

1) What to do in the short term (set up Google Analytics 4 and Facebook Conversion API)

2) What to do in the medium term (create a cloud specifically for marketing at your organization, which works well in addition to being accessible)

3) How to change your way of working with data through marketing mix modelling—it’s like going back to your roots combined with a bit of machine learning. It is 2021 after all!

Visit our special section dedicated to the Cookie Apocalypse to learn more about it

The end of cookies: 3 specific solutions (video)

Jean-François Renaud

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The end of cookies: 3 specific solutions (video)

Jean-François Renaud

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Beyond cookies: Understanding the new marketing measurement paradigm

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