1 min.
Performance media buying – Boomerang Conference 2013
1L’art de la gestion de projet2Un projet à succès commence par une bonne gouvernance3Cascade, agilité, demandes de changement?

Performance media buying – Boomerang Conference 2013



I am pleased to share with you my conference on performance media-buying presented yesterday at  Infopresse  's  Boomerang 2013 event .


Here are the highlights :

  • The differences between performance-based vs. “traditional” Web media buying
    • Measures and Metrics
    • Targeting a Context and Profile VS a Web Property
    • Main agencies
    • Performance-based media buying billing
  • The main types of performance-based media buying:
    • Search engines
    • Display network
    • Real-time bidding
    • Third party data
    • Facebook
    • Twitter
    • LinkedIn
If you want to deepen your knowledge of performance media buying, register for our one-day training on the subject.  

You can download the presentation here: