Let's work together
Let's work together
Let's work together
514-569-4563
4388, rue Saint-Denis, Suite 300,Montréal, QC, H2J 2L1

E-commerce growth isn’t coded, it’s planned.

Today, selling online is no longer an advantage. It’s the minimum. Platforms are multiplying, acquisition costs are exploding, and competition is intensifying. To grow, a lot of organizations pile on the tactical decisions: a new platform, a new tool. Often without reviewing the overall model: technology, data, operations, and marketing. E-commerce strategy is therefore becoming essential for realigning efforts in the right direction. 

Trusted by leading brands

By 2029, e-commerce will represent 30% of all retail sales.

Activate Consulting, Technology & Media Outlook 2026 (PDF)
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E-commerce aligned with your business priorities.

We optimize your e-comm growth model, not just your tech.

E-commerce audit

Benefit from help that’s both strategic and technological. We evaluate your entire ecosystem: current performance, customer data, purchase journeys, technological architecture, marketing, operations, logistics, compliance, and internal capacities. This 360 perspective lets us understand where value gets created (and where it gets lost).

1

E-commerce strategy

Access a coherent model for growth that’s aligned with your business objectives. We define the strategic priorities, technological projects, evolution of the e-commerce model, data governance, and tactics to activate. We help you transform your investments into levers for lasting growth.

2

We master the tools that matter

Why us?

We transform your storefront and data into a driver of long-term competitive advantage.

Because e-commerce isn’t a question of traffic, clicks, or tech. It’s a lever for business. Taking a holistic perspective, we look at the tools and data, but also marketing, logistics, compliance, and team expertise. Since we’re 100% agnostic, we’re not here to sell platforms—we help you make decisions that convert.

Our clients’ results speak for themselves.

Quebec Maritime
11 000
partner driven visits
Rethinking the Digital Tourism Experience to Better Convert International Travelers
Ecommerce Strategy +11

In a context shaped by strong seasonality and international competition, Québec maritime needed to convert traveler interest into tangible actions for its partners.

We redesigned the entire digital experience based on real traveler needs. By structuring the site around key moments in the journey, optimizing search visibility and deploying a strong media strategy, we improved how users discovered and engaged with partner offerings.

Every optimization focused on one goal make discovery easier, reduce friction and drive action.

Result over 11,000 visits were driven to partner websites, bounce rate decreased by 26% and cost per click dropped by 38%. Proof that a well aligned web strategy can directly support a region’s tourism economy.

Réseau Québec Maritime | Rethinking the Digital Tourism Experience to Better Convert International Travelers
Osheaga
12
month roadmap
Break free from paid media dependency by building owned assets
Business Strategy +15

In a context where ticket sales relied heavily on paid media and third party platforms, evenko needed to regain control of its audiences and structure long term growth.

We supported the organization through a full transformation of its digital operations. By defining a clear roadmap, rethinking the role of the website and structuring data, we helped evenko shift from a campaign driven approach to a long term asset driven strategy.

At the same time, we improved user experience, optimized conversion tracking across multiple platforms and introduced personalization strategies to strengthen audience relationships.

Result a 12 month roadmap aligned teams, six personas were defined to better target both B2C and B2B audiences and a progressive transformation of marketing operations was implemented. Proof that a structured vision can sustainably transform marketing performance.

Evenko | Break free from paid media dependency by building owned assets
GROUPE DESCHENES
+100
locations with synchronized inventory
Unify the e-commerce ecosystem to simplify operations
Ecommerce Strategy +11

In a B2B environment with complex orders and distributed inventory across the country, Groupe Deschênes needed to modernize its digital offering without disrupting operations.

We supported the group in structuring its entire e commerce ecosystem. By harmonizing product data, designing an experience aligned with real world needs and integrating real time availability across more than 100 locations, we enabled customers to access reliable and actionable information.

At the same time, we coordinated the launch of multiple transactional sites and supported the creation of an organization capable of sustaining this transformation.

Result over 100 locations now offer synchronized product availability, 8 transactional sites were launched and a strong foundation was built to support long term e commerce growth. Proof that a structured approach can simplify even the most complex environments.

Deschênes Group | Unify the e-commerce ecosystem to simplify operations
olymel jambon
2x
more sessions
Building a B2B platform to better support sales and partners
Strategy Consulting +9

In a context where Olymel needed to better reach its B2B audiences and support its sales teams, the company required a platform aligned with the complex realities of the foodservice market.

We supported the creation of a structured digital ecosystem based on the needs of different segments. By simplifying access to product information and developing practical tools to support decision making, we enabled users to quickly find the right products.

This approach transformed the platform into a true sales enablement tool.

Result traffic doubled within the first month after launch, four B2B segments were addressed with tailored experiences and more than 12 specialized tools were deployed to support users. Proof that a well designed platform can accelerate adoption and support commercial performance.

Olymel | Building a B2B platform to better support sales and partners
GRANDS BALLETS
+ 20%
revenue growth
Turn a website redesign into a revenue driver
Customer Experience (CX) +9

As the Grands Ballets Canadiens expanded their offering, the organization needed to modernize its website without compromising existing performance.

We led a full strategic redesign by restructuring the information architecture, optimizing SEO and improving user experience. Every decision was made to simplify discovery and streamline the purchase journey.

This approach transformed the website into a true conversion engine.

Result revenue increased by 20% without relying on campaigns, organic traffic grew by 53% and bounce rate decreased by 15%. Proof that a well executed redesign can directly drive revenue growth.

Les Grands Ballets | Turn a website redesign into a revenue driver

Finding answers is in our DNA.

What should my e-commerce strategy focus on?

On true levers for value: a clear growth model, unified customer data, and coherent activation between acquisition, retention, and product. A good online business strategy doesn’t increase your tactics, it aligns your organization around growth.

How do you increase profitability without slowing down e-comm growth?

By identifying what actually generates profit, then working on margins, the product mix, the effectiveness of journeys, and loyalty. Not just media budgets.

What data do I really need?

A lot less than you’d think. Data that let you understand the customer, product performance, behaviour on the site, and the real impact of channels. The problem isn’t collecting data, it's making the right data activatable. 

Do I need to change e-commerce platforms?

Not necessarily. We only migrate if the platform limits revenue, speed, or the capacity for integration and generates unnecessary costs. Otherwise, we optimize the existing platform, which is often faster and less risky.

How can AI actually help my e-commerce business?

By serving a clear objective: personalization, prediction, merchandising, or automation. We don’t add AI to follow a trend. We do it to improve what directly influences revenue and the customer experience.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-598-1881

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