Creative Hub is a platform created to enable marketing professionals to collaborate on ad campaign creative. Learn about its new functionalities and get inspired by the creative possibilities on Facebook.
A few different marketing types will be attracted to this tool: creative teams within companies, creative teams at media agencies, and owners of small and medium-sized businesses who are handling their own communication.
Within the context of my job as a campaign manager, I use the platform especially to simplify discussions between different work teams and facilitate online publication. But everyone will find their own niche use for the platform!
This article will guide you step by step through Creative Hub and demonstrate all the advantages offered by the new version.
Note to current users: The old version of Creative Hub is still available so far, but why wait until it disappears to transition to the new version?
When sharing ad text, visuals and URLs, it’s sometimes easy to get lost amongst the different sources of information. This platform enables you to gather all elements together into a single location.
Anyone with an advertising account can access Creative Hub and thereby consult the mock-ups. However—and this is a good thing—it’s impossible to use them in a campaign without formal approval. Mock-ups need to be marked as “Ready” before they can be used. Everyone can pursue their own inspiration and make suggestions up until the final version. Maybe this is Facebook’s way of encouraging design thinking?
To err is human. One of the most practical aspects for users is the fact that by adding final comments directly to mock-ups on Creative Hub, you eliminate the possibility of having a mistake slip in during publication online.
Another really interesting aspect is that through its preview tool, the platform gives a complete view of all the formats for the creative throughout the entire Facebook-Instagram universe. And if you have no idea where to start, the “Get Inspired” option enables you to see best-case uses of the various formats to give you a better idea of what can be done with this tool.
Note: The new version doesn’t allow you to create “Instant Experiences” even though this option is available in the old version. Will we be able to get access to the old version of Creative Hub until these options are also available in the new version? Let’s keep our fingers crossed!
It’s easy to start creating your new mock-up right away! With the new version of Creative Hub, you no longer need to create projects and then add collaborators by hand. Anyone with access to the Facebook Business Manager linked to the Creative Hub can be a collaborator and work on the mock-ups.
Modifying your creative.
You can choose to personalize your creative depending on the placement directly from the preview tool:
Correct mistakes, if there are any.
Note: If you get an error message that there’s no video when you’re only using images, you can ignore the message. The only result will be that these ads will not be broadcast on placements like In-Stream video, for example.
Next, mark your mock-up as ready.
Go to Facebook Business Manager, to the Ad section, and choose the option “Use Mock-up” to import your creative from the Creative Hub. Add any changes, if you have any. And that’s it, you’re done!
What did you think of this guide? Was it useful? Did you learn anything new? If you have questions about using Facebook’s Creative Hub, don’t hesitate to get in touch!