Newsletter: Never forget that email is not dead, even that it can help social media

If I told you about a network that has a penetration rate of more than 96%, which is used by more than 90% of the population to stay in contact with brands and by 52% of people to recommend brands; would you be surprised to know that I am talking about email? Indeed, email is far from dead and can easily be integrated into an  interactive marketing strategy .

WHAT THE NEWSLETTER CAN DO (SOCIALLY) FOR YOUR WEBSITE

Generating traffic is often one of the main uses of a newsletter. What is interesting about the newsletter is that it attracts highly qualified traffic. These qualified users may also intend to share the articles that you present in your newsletter. This is why it may be interesting to add  sharing buttons to the newsletter .

WHAT THE NEWSLETTER CAN DO FOR YOUR SOCIAL PRESENCE

The newsletter can attract users to your social presences. All you have to do is encourage the Internet user to follow you by adding links, or quite simply the icons of the main social networks, in the footer of the email or in the header.

It can also be the perfect place to talk about new contests and promotions launched on social networks. It should never be forgotten that the newsletter can be used to convince current users to become social subscribers through a promotion. They're usually the easiest people to convince, and the trick doesn't require media buying.

WHAT YOUR SOCIAL CONTESTS CAN DO FOR YOUR NEWSLETTER

A very simple way to integrate the newsletter into a social media strategy is to take advantage of promotions to collect user data. By adding a box that allows users to subscribe to the newsletter, we can get 60% to 80% of participants to subscribe to the newsletter.

Some companies will use social media to distribute their promotions related to the newsletter. This converts social presence subscribers into newsletter subscribers while offering them a promotion or participation in a contest.

WHAT YOUR FACEBOOK PAGE CAN DO FOR YOUR NEWSLETTER

You can easily integrate your newsletter with your Facebook page using a simple app add-on. This isn't the most effective method of attracting subscribers to your newsletter, but such an application can be left on a Facebook page for a long time and quietly generate subscribers.

To find an application of this kind, you must search on the side of your email provider who will provide you with the applications compatible with the tool.