[INFOGRAPHIC] Guide to optimal formats on social networks: 2018 edition
When to post on social media ? Which formats are optimal? How could my posts get more reach and engagement? These are questions we all ask ourselves in order to maximize our efforts on social platforms.
To help you find your way, we have an updated infographic with key insights when it comes to posting content on social media. In addition, here are three tips that will allow you to improve your social presence on the web.
TIP 1: CONTENT QUALITY VERSUS QUANTITY
Although several studies recommend specific publication times in order to maximize engagement, it is important to understand that the first element that will have an impact on the engagement of a publication is the content shared via it. Thus, it is recommended to focus on the relevance and quality of content rather than the frequency of publication. Think quality before quantity! Any content created must first and foremost (1) be relevant to the target user and (2) must meet specific business and web objectives. Facebook is based on three principles and gives a panoply of advice for when it comes time to create and evaluate content.
TIP 2: UNDERSTAND THE LOGIC BEHIND THE ALGORITHMS
In the past, the various social networks presented information in a linear and chronological order. Meaning, posts were seen when they were posted. This is now far from the case and that is why the publication time is slightly less. The different algorithms used by the platforms are rather complex and several data are taken into account by the algorithms: the type of content, the person who published it as well as your affinity with the latter, the types of pages you like, etc. . One of the most important factors is commitment. The more content is liked, commented on, viewed and shared, the more the platforms will promote it to users with the profile of “person interested in this content”. In fact, theFacebook's algorithm works like a virtuous circle: each viral post increases the reach of the next, and so on.
TIP 3: THINK MOBILE
It's no longer a secret that the use of mobile devices is constantly increasing and the trend is unlikely to reverse. Yep, 80% of time spent on social media is on a mobile device and over 56% of Facebook users log in via mobile only. Thus, it is essential (and even necessary!) to adapt to this trend. For example, consider integrating subtitles when you broadcast a video, make sure your site is well suited for mobile browsing and optimize the material you broadcast!