Three years ago, I wrote a blog post entitled “Without a strategic plan, your analytics initiatives are risky” to highlight the importance of a data and analytics strategy.
With the surge of many new or updated analytics technologies and platforms (GA4, CDPs, GTM Server Side, Databricks, Oribi, Stream Analytics, Mode, Cloud Analytics, etc.), I wanted to give you a quick reminder that your data strategy should guide all your efforts to become a data-driven organization. The size of your organization should not act as a barrier to launching a data strategy. The crucial point is not relying on intuition alone to make business decisions.
So, why is a data strategy still important (and even critical!) in 2021 for a performance-driven company?
A data strategy is not:
In simple terms, a data strategy is:
“Bringing value” can mean a lot of things depending on your discipline:
What are the key steps to follow when building a data strategy?