Let's work together
Let's work together
Let's work together
514-569-4563
4388, rue Saint-Denis, Suite 300,Montréal, QC, H2J 2L1

Less friction. More conversion.

You have an attractive site, lots of traffic… but few conversions. You need to dig a bit deeper, past the data on your dashboard. Understand behaviours. Locate friction. Why do users abandon their carts? Why don’t they make it as far as the form? CRO brings answers through testing and experimentation. To improve your conversion rate, but above all to reach your business objectives. 

Trusted by leading brands

7 out of 10 carts are abandoned before getting to the checkout.

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CRO: Friction-free conversions

We optimize your user journeys through experimentation.

Data analysis

Understand the stumbling blocks in your user journeys. We analyze your quantitative, behavioural, heuristic, and qualitative data to arrive at possible causes of friction and opportunities for optimization.

1

Hypotheses and prioritization

Explore possibilities that deserve to be tested. We transform insights into testable hypotheses, then prioritize them based on their complexity and potential impact. 

2

CRO experimentation

Go from theories to UX optimization. We design and execute tests (A/B, multivariate, personalization), then we deploy the variations at scale that performed well. Every experiment becomes a learning experience that improves your user experience (UX), conversion rate, and ROI. 

3

We master the tools that matter

Why us?

Our UX optimizations aren’t based on chance or intuition, but on analysis.

For over 20 years, we’ve been combining rigorous experimentation and a command of data with a viewpoint that’s resolutely business-oriented. We formulate hypotheses, we test, we learn, and we deploy. A structured process that serves three objectives: to optimize experience, improve conversion, and maximize your marketing ROI. 

Our clients’ results say it all.

À LA CARTE express
+390%
organic traffic growth
Optimizing SEO to drive fast and sustainable organic growth
SEO and AI Search +5

In a highly competitive local market, À la Carte Express needed to attract new customers without relying solely on paid channels.

We focused on a pragmatic approach improving what matters most without rebuilding everything. By prioritizing targeted technical optimizations, simplifying the user journey and structuring pages strategically, we quickly increased the site’s visibility in search results.

Result organic traffic increased by 390%, average session duration doubled and traffic started growing within the first week. Proof that well executed optimizations can deliver both rapid and lasting impact.

arctic gardens
+ 221%
paid conversion rate
Turning content into a scalable acquisition and performance engine
SEO and AI Search +9

In a context where Arctic Gardens relied heavily on paid media for traffic, the brand needed to build its own digital assets to support long term growth.

We supported a full shift toward a structured content strategy by launching a blog and optimizing recipe pages for both SEO and conversion. By creating strong synergy between paid, owned and earned channels, we maximized performance across all touchpoints.

This approach helped attract new audiences while improving the efficiency of media investments.

Result paid conversion rates increased by 221%, organic traffic to recipe pages doubled and search driven sessions increased by 78%. Proof that a well structured content ecosystem can become a powerful growth driver.

LASIK MD
+ 33%
SEM conversion rate
Turning intent into bookings in a high friction customer journey
Media Activation and Performance +9

In a context where fear, myths and regulatory constraints slow down decision making, LASIK MD needed to convert hesitant intent into concrete action.

We managed the full funnel from acquisition to conversion by tailoring messaging to user barriers and decision stages. By combining first party data, media optimization and storytelling, we addressed the right concerns at the right time.

This approach improved performance without simply increasing spend.

Result SEM conversion rates increased by 33%, digital leads grew by 21% and pre operative bookings increased by 17%. Proof that a well executed strategy can overcome barriers and drive conversions in complex environments.

HYDROSOLUTION
+ 30%
increase in sales calls
Generate qualified leads using field data
Media and Adtech +8

In a context where the main objective was to generate sales calls, HydroSolution needed to better connect digital initiatives to real business outcomes.

We deployed an integrated strategy combining SEO, SEM, display and social media, while implementing call tracking to link each digital interaction to a concrete action. By continuously optimizing campaigns and improving landing pages, we maximized conversion from qualified audiences.

This approach turned visibility into measurable results.

Result sales calls increased by 30%, significantly exceeding the initial objective, over 1,000 forms were generated and more than 150,000 clicks were driven from qualified audiences. Proof that an integrated strategy can directly impact sales.

Finding answers is in our DNA.

How do you improve the conversion rate of a website?

By analyzing the data, identifying friction, formulating hypotheses, and testing optimizations to validate their impact. 

How much time does it take before you see results in CRO?

Some optimizations generate fast wins. But CRO is based on a process of continuous optimization. 

Can CRO improve the returns of paid campaigns?

Yes. By increasing the proportion of visitors that convert, CRO directly improves return on investment (ROI) in customer acquisition.

What do you do when the results of an A/B test aren’t conclusive?

Keep testing! An inconclusive A/B test is still useful: It generates learnings about user behaviours and lets you refine your hypotheses for future iterations.

Why adopt a culture of CRO experimentation?

To improve your customers’ user experience. To reduce uncertainty by testing every decision before deployment. And to accelerate growth by validating what really works. 

What came before the Big Bang?

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What is CRO?

Conversion rate optimization (CRO) relies on tests and experimentation to optimize user experience (UX) and improve the conversion rate of a site, landing page, or mobile application. 

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We know how to get you there.


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Contact us or 514-598-1881

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