How can data be transformed into useful insights for decision making ?
Marketing intelligence is the process of collecting and analyzing data in order to produce valuable insights for marketing specialists.
Note that in order to generate reliable insights, the most important thing is to validate the quality of your data.
At Adviso, our marketing intelligence service calls on a team of analytic marketing and data science experts. Its role is to provide guidance in using your data to generate and present useful insights that will in turn guide you towards the continuous improvement of your performance.
With our support, we can answer the following questions:
- How can marketing analytics be used to support the achievement of business objectives?
- What is the best way of understanding the performance of your digital assets?
- How should you identify and prioritize your optimization activities?
- How can the insight generation process be automated to obtain a lasting competitive advantage?