Analytics and Data Science

Marketing Intelligence

Turn your data into useful insights for your decision-making

Marketing intelligence is the process of collecting and analyzing data that helps produce valuable insights for marketers.
Note that in order to be able to generate reliable insights, it is important first of all to validate the  quality of your data.

At Adviso, our marketing intelligence service calls on a team of experts in analytical marketing and data science. Its role is to support you in using your data to generate and present useful insights that will guide you in the continuous improvement of your performance.
With our support, we will answer the following questions:

  • How to use analytical marketing to support the achievement of your business objectives?
  • How to better understand the performance of your digital assets?
  • How to identify and prioritize your optimization activities?
  • How do you automate the insight generation process to gain sustainable competitive advantage?