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Posting interesting content on social media: how to find inspiration
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Posting interesting content on social media: how to find inspiration

  • TECHNICAL LEVEL
Social Media Content

Content  marketing is important. Exchanging with your community is too. How to find the right content to share with your community  is therefore a question that you will come up against sooner or later.

 

Here are ways to help you find the inspiration you need to create engaging content for your social presences . Although Facebook is the network most often used to share content, you should not limit your sources of inspiration to this tool.

GO VISIT YOUR WEBSITE

Your website is a real goldmine of information.  Consider all of your web pages that have never been shared and contain information that may be of interest to your fans. The same applies to your FAQ questions or additional product information found online. Maybe there are hidden functions of your website that were never presented. The same goes for your products.

GO SEE THE COMPETITION

Checking out your competitors' social presences  is often the easiest way to get inspired. Without copying their concepts, you can take inspiration from them to go beyond them. It's friendly competition.

GO SEE THE MOST POPULAR PAGES

Looking at the Facebook pages with the most fans on SocialBakers can sometimes show you some very interesting content strategies. You can also target companies that are in your industry and thus view pages with the same realities as you. 

SEE CONTENT PRODUCED BY OTHER PLATFORMS

Do you have a TV, radio or print advertisement that has appeared? Do you have an exclusive in-store promotion? It might be interesting to link these on social media. The same goes for contests outside of social media.

GO SEE YOUR FANS

Did your fans submit interesting content? Did they ask interesting questions? You will respond directly to their needs.

GO SEE THE MOST POPULAR ARTICLES IN YOUR NICHE ON ALLTOP

Alltop  is a site that lists the most popular blogs in a hundred niches. This allows you to quickly see the big talking points in your niche of choice.

GO SEE ON PINTEREST

Pinterest is full of user-posted content; sometimes you just need to do a search to find interesting results related to your industry.  

GO SEE RANDOMLY

There are sites whose only purpose is to give random words. You can use these to dig into your imagination of the content to publish.  

GO SEE THE PHOTO BANKS

Some stock photo sites might give you a lot of content given the multitude of photos you can get with a single word search .  

I hope you will be inspired enough to build a  full editorial calendar  . If not, you can always check out my  idea generator .