3 min.
eCommerce: 6 Innovative Sales-Oriented Features for Christmas
1L’art de la gestion de projet2Un projet à succès commence par une bonne gouvernance3Cascade, agilité, demandes de changement?

eCommerce: 6 Innovative Sales-Oriented Features for Christmas

  • TECHNICAL LEVEL
E-commerce

To be effective and achieve business objectives, an e-commerce site must have an optimal user experience, be well referenced on relevant keywords in search engines in order to be easily found by customers. on the right keywords and to integrate tactics encouraging the user to convert better. For certain sectors of activity in particular, the site must be visually inspiring and clearly show the experience/products/lifestyle sought. Indeed, who said that user experience and an e-commerce site geared towards generating online sales did not rhyme with an attractive design?

 

Here are some examples of e-commerce sites that have succeeded with innovative features that facilitate the conversion of prospects into customers while not neglecting  the visuals or the user experience of the site.   

1. FAB'S LIVE FEED

Fab , a flash sales website offering products for design enthusiasts, uses an interesting Live Feed feature . For an e-commerce site with significant traffic, the live feed facilitates product discovery. As the user navigates the site to other sections, the live feed counts the number of items other users have added to their favorites or purchased from the site in real time. This feature has an addictive aspect , because you always want to go back to it to get inspired and learn about the most popular objects by the community.      

2. THE INTEGRATION OF VIDEOS ON THE HOME PAGE AND IN THE PRODUCT CATEGORY PAGES

For a site selling fashion/ lifestyle /design products, etc. or requiring a visual demonstration of the use of the product or the context, the integration of videos on the home page and the product category pages can be interesting. The menswear e-commerce site 7 Diamonds  uses this feature well to reduce the intangibility of its menswear and to show the different features of these products on a mannequin.     

3. INTERESTING PARALLAX NAVIGATION

In order to show the characteristics of a product and its manufacture, the use of parallax can be interesting and makes it possible to reduce the intangibility of the product. The Bagigia iPad case e-commerce website has nailed this by demonstrating each of the case's features when the user scrolls their mouse down. The use of large format visuals to show the texture of the leather and the hidden features of the product (inner pocket for pencils, etc.) allows the user to manipulate the product to see every detail of the case as if was in store.  

4. DITTO'S VIRTUAL TRY ON TOOL  

Who said a product with a complex buying process couldn't sell online? DITTO 's virtual try -on tool lets you see at a glance if the glasses will fit your face both from the front and from the side. A great way to reduce uncertainty and increase conversion rate while minimizing merchandise return rate.   

Ditto_Virtual-try-on2

Ditto_Virtual-try-on3

5. AMAZON AND HER FRIENDS HOLIDAY REMINDER CARD

The famous site Amazon launched last week its new  feature of automated reminders of holidays to Facebook friends by email including an Amazon gift suggestion based on the number of likes. This is a great way to increase company sales and collect customer profile data through Facebook Connect . This feature is not available on the Canadian version of Amazon at this time, only the US version.    

6. WANTFUL'S GIFT BOOKLET

In the same vein as Amazon and its alert functionality for the party of friends/family, the Wantful site uses gift books (or gift books). These booklets allow the person giving the gift to select a list of 12 items that may appeal to the person with a selected budget. Subsequently, the booklet will be sent by post and the person receiving the gift can select the item they like the most and order it online on the Wantful website. This is an interesting feature that some e-commerce sites could implement as an alternative to the gift card.

In short, it is imperative for online merchants, particularly in the retail industry, to advocate both high-level features that facilitate conversion while offering a design and features that facilitate comparison and product visualization. With that, happy holiday shopping online!