What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchestration tools?
THE RISE OF CUSTOMER DATA PLATFORMS (CDP)
Customer Data Platforms, or CDPs, have experienced significant growth in recent years. If, in fact, digital marketing professionals almost all agree on the importance of this audience management tool, few can say to date that they are adequately equipped to make relevant use of it.
CDPS IN FIGURES
The following infographic brings together statistics from different sources to paint a portrait of the reality of marketers and their use of CDPs in 2019.