What reality are facing marketers and companies wishing to make optimal use of their customer data platform?
The rise of customer data platforms (CDP)
Customer Data Platforms, or CDP, have experienced a significant growth in the recent years. While, in fact, digital marketing professionals almost all agree on the importance of this audience management tool, few can say to date that they are adequately equipped to make a relevant use of it.
CDPs in numbers
The following graphic compiles statistics from various sources to provide a portrait of marketers and their use of CDPs reality in 2019.