CDPs: Powerful Data Orchestration Tools [Infographic]

Technical level
May 13 2019
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Analytics & tracking E-commerce Paid Media & SEM

What reality are facing marketers and companies wishing to make optimal use of their customer data platform?

The rise of customer data platforms (CDP)

Customer Data Platforms, or CDP, have experienced a significant growth in the recent years. While, in fact, digital marketing professionals almost all agree on the importance of this audience management tool, few can say to date that they are adequately equipped to make a relevant use of it.