CDPs: Powerful Data Orchestration Tools [Infographic]

Technical level
May 13 2019
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Analytics Commerce électronique Digital media E-commerce Innovation Média numérique Mesure

What reality are facing marketers and companies wishing to make optimal use of their customer data platform?

The rise of customer data platforms (CDP)

Customer Data Platforms, or CDP, have experienced a significant growth in the recent years. While, in fact, digital marketing professionals almost all agree on the importance of this audience management tool, few can say to date that they are adequately equipped to make a relevant use of it.

CDPs in numbers

The following graphic compiles statistics from various sources to provide a portrait of marketers and their use of CDPs reality in 2019.

Interested in digging deeper?

Want to go further? In this article, find out what role a CDP could play in your marketing stack. Or simply get in touch with us!

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Louis-Philippe Mathieu

Data Scientist

About

Louis-Philippe brings both an innovative vision and a rigorous strategic judgment to the table when it comes to omnichannel strategy. Leaning on good data, as well as a leadership rooted in realistic and measurable objectives, he embodies the business culture at Adviso.