More so, time and money are extremely precious resources that always seem to run dry too quickly. In a competitive and results-driven environment, it’s therefore normal that specialists stick to known methods and processes that yield stable results. Specialists are also often limited by stagnant budgets, leaving little room to experiment with new opportunities. In SEM, tried and true is king.
But where is innovation in all this? Too often, specialists are stuck admiring new trends and methods from afar because they do not have the budgetary means to try them on their existing campaigns. This benefits no one, especially not the client who, in the long run, does not obtain the best possible results.
The question therefore becomes : how can you free up your existing budget to make room for innovation? Difficult to imagine, but surprisingly easy to do thanks to Historic Quality Score, a method that will help you improve the precision of your targeting, which will in turn reduce your cost per click. The result? A budget that can finally breathe, and that will allow you to optimize your campaigns in new and innovative ways!
Integrating this method in your campaigns will not only be beneficial on a short-term basis, thanks to its efficiency and how quickly you can access the desired information, but also on a long-term basis since it will assist you when creating business cases for your clients. At Adviso, we use this method when developing business cases, especially since it can easily be adapted according to the results and the data you are looking for, as well as coupled with other techniques, such as the Blindfold we discussed last week. In this video, we will go through every step of the method, all while showing you how you can adapt it to your needs.
We are confident that it will quickly become a staple in your team!