Customer experience (CX)

Digital Strategy Development

Services Customer Experience (CX) Digital Strategy Development

Invest strategically and attract new customers

With digital marketing, the possibilities are practically endless. Between managing your website, your social networks, your databases and your media investments, it can sometimes be hard to know what you should do next to have the biggest impact on your goals.

Establishing a vision of digital that takes all your digital properties plus your organizational reality into account will allow you to invest strategically and reach your customers all through their customer journey.

Using a collaborative and concrete methodology, Adviso has the know-how to guide you through the development of a digital strategy that will allow you to reach your business goals while meeting your customers’ needs.

Your digital ecosystem will never deliver so many results!


Talk to us about your ambitions

We are always available to discuss your business goals.

Audit of your digital ecosystem

Using best practices, a competitive analysis as well as market and industry research, we are able to identify opportunities and optimizations for your existing assets, while starting the process of strategic reflection.

Define your target market and their customer journey

Using a mix of user research methods, we find target customers with the most potential to help reach your business goals. Once they’ve been identified, we will develop customer journeys to enhance your understanding of your users’ needs.

Strategic recommendations

Short-, medium- and long-term strategic recommendations will be developed for all your digital properties. These recommendations, concrete and achievable within your organizational context, will be aligned with the stages of the customer journey.


The optimization of your customer’s digital experience requires complex, multi-source data analysis. Adviso has created models that are capable of transforming your raw data into deep marketing insights about your consumers and their actual needs.




Digital Strategy Development