The democratization of AI in marketing

To launch the second season of aperitifs, we welcome none other than Yoshua Bengio, founder and scientific director of Mila.

In Quebec, artificial intelligence is a marketing lever still little considered by small and medium-sized businesses, which perceive its use as limited and reserved for big players such as GAFA. However, many companies would gain in efficiency and business intelligence if they put their data into action.

During the aperitif, the guests also discussed the ethical issues associated with the exploitation of data and the operation of certain algorithms, echoing the popular documentary "The social dilemma".

Good viewing!