Do you think #Snapchat just saw that #Instagram has "stories" now and is all like pic.twitter.com/UKhYDk97Lp
— Lorraine Cink? (@lorrainecink) August 2, 2016
While images, videos, GIFs and jokes started to flood in across the Internet highlighting the similitude, users have also started testing the new feature. Warmly welcomed by some for its quality, the new interface offers the possibility for brands that are already well-established on Instagram to use the ephemeral format popularized by Snapchat to engage their existing fans without having to rebuild their community from scratch on an other platform.
One thing is for sure, the Net has not remain indifferrent to the announcement and we had fun collecting a few Twitter reactions that pretty much reflects the current state of mind:
Do you think #Snapchat just saw that #Instagram has "stories" now and is all like pic.twitter.com/UKhYDk97Lp
— Lorraine Cink? (@lorrainecink) August 2, 2016
.@Snapchat be like…. #Instagram
– @TylerJFrye pic.twitter.com/2sxsgGXOT3— 104.1 KRBE (@krbe) August 3, 2016
I'm just going to leave this here. #Instagram #Snapchat pic.twitter.com/JOlqN2Bcja
— roden vuong ? (@rodenv) August 2, 2016
#Instagram or #Snapchat, I can't tell. pic.twitter.com/yBofK7OKlP
— Steven Van (@stevenvan_) August 3, 2016
When #Snapchat sees #Instagram at the next social media convention. ? pic.twitter.com/4DrW66Gpmu
— Mumen Writer ??♂️ (@StreetHymns) August 3, 2016
#Instagram could be more original, rather than simply copying #Snapchat pic.twitter.com/Sq3iTVVJtv
— Lifestyle Crossroads (@lifestyle_roads) August 3, 2016
To follow Adviso’s agency life on Snapchat -> Adviso
To follow Adviso’s agency life on Instagram -> Advisogram