Instagram Stories: The Internet Reacts

Technical level
Aug. 04 2016
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The web caught fire Tuesday after the announcement of the new Stories functionality by Instagram. The elephant in the room? This new addition is a carbon copy of the Snapchat Stories. Instagram CEO has even admitted to Tech Crunch that Snapchat deserved all the credit for this new format.

While images, videos, GIFs and jokes started to flood in across the Internet highlighting the similitude, users have also started testing the new feature. Warmly welcomed by some for its quality, the new interface offers the possibility for brands that are already well-established on Instagram to use the ephemeral format popularized by Snapchat to engage their existing fans without having to rebuild their community from scratch on an other platform.

One thing is for sure, the Net has not remain indifferrent to the announcement and we had fun collecting a few Twitter reactions that pretty much reflects the current state of mind:

1. Some imagine the reaction of Snapchat.

Do you think #Snapchat just saw that #Instagram has "stories" now and is all like pic.twitter.com/UKhYDk97Lp

— Lorraine Cink? (@lorrainecink) August 2, 2016

.@Snapchat be like…. #Instagram
– @TylerJFrye pic.twitter.com/2sxsgGXOT3

— 104.1 KRBE (@krbe) August 3, 2016

2. Some had fun making a parallel with the Melania Trump plagiarism scandal.

I'm just going to leave this here. #Instagram #Snapchat pic.twitter.com/JOlqN2Bcja

— roden vuong ? (@rodenv) August 2, 2016

#Instagram or #Snapchat, I can't tell. pic.twitter.com/yBofK7OKlP

— Steven Van (@stevenvan_) August 3, 2016

3. Some imagine really awkward scenarios.

When #Snapchat sees #Instagram at the next social media convention. ? pic.twitter.com/4DrW66Gpmu

— Mumen Writer ??‍♂️ (@StreetHymns) August 3, 2016

4. Some didn’t hesitate to use a moralistic tone.

#Instagram could be more original, rather than simply copying #Snapchat pic.twitter.com/Sq3iTVVJtv

— Lifestyle Crossroads (@lifestyle_roads) August 3, 2016

To follow Adviso’s agency life on Snapchat -> Adviso

To follow Adviso’s agency life on Instagram -> Advisogram

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Catherine Gratton-Gagné

Content Marketing Team Lead

About

As Content Marketing Specialist, Catherine puts her 5 years of marketing experience to good use with her clients. Her extended knowledge of social media and her numerous experiences in different marketing spheres allows her to offer strategic support in her projects.