2023 LoyalT study webinar

Hans Laroche

The LoyauT study is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyauT, the most comprehensive study of loyalty program performance in Canada, in partnership with the Association of Canadian Advertisers (ACA).

Based on the responses of 10,000 Canadians and a unique methodology, LoyauT ranks the best loyalty programs in Canada and presents key statistics essential to loyalty program development or optimization.

- Impact of inflation on program use
- Number of programs owned and used by Canadians
- Impact of premium programs and credit cards
- Member profile
- Mobile usage rates
- Features most sought-after by members

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Hans Laroche

Hans is a recognized expert in relationship marketing. With an impressive track record of over 35 years in relationship marketing, he has contributed to the relationship strategies of many Canadian and international brands, including Videotron Business Solutions, La Société des casinos du Québec, Nespresso, McKesson, Fido, Belairdirect, Mastercard Canada, Metro Group and Desjardins. Hans has been teaching at university for 28 years. He teaches relationship marketing in the Master's program in marketing communication at the University of Sherbrooke and Omnichannel strategies in the graduate program at ESG UQAM. Hans holds a Bachelor's degree in Business Administration and a Master's degree in Marketing from the University of Sherbrooke.

2023 LoyalT study webinar

Access Webinar

Hans Laroche

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