Amongst the array of topics covered by the digital news media this year, Facebook and its PR rollercoaster occupied a primary place. So what are the past year’s takeaways following the algorithmic changes that have directly affected brands’ strategies, especially post–Cambridge Analytica? How much do users now trust Facebook? This situation calls for an assessment.

While the DailyDot has published the entire saga of 2018’s big tech scandal, we’ve instead put together all the post-scandal highlights. Here’s a look at the year in Facebook ups and downs through the privileged view of our digital agency’s internal resources. Remember, you can only plan for a better future by first taking stock of the past!