[Video] The essential tools to find powerful content ideas

You’ve been hearing it for a while, “Content is King”, and your company finally decided to take a leap of fate: you are now writing blogpost, publishing videos on YouTube, etc. Yet the results have not been up to expectations. Like a mere drop in the ocean, every new piece of content seems to pass unnoticed. You find yourself crossing your fingers hoping that next time will be better…

Sounds familiar?

Let’s get real: Ideas don’t just fall from the sky. They must be supported by a thorough analysis of the users’ needs and interrogations.

That was exactly what this month webinar was all about: help you take advantage of simple, free and available content marketing tools in order to guide your content creation. Invest a few tens of minutes to watch the video (in French) and by the end, you will be ready to start building sustainable web assets.

60 minutes, 5 sections, lots of fun [Video in French]

Here is the presentation overview including the timestamp for each section:

1. Why should you be concerned with content? (5:56)
2. Methodology and introduction to Inbound Marketing (9:56)
3. Tool box: feedback from your team, search intents, user queries, community website and benchmark (14:30)
4. From idea to execution (37:37)
5. Q&A (48:36)

For those who would rather just watch the slides : 

Do you use other tools to find good content ideas? Let me know in the comments section!