[Video] The essential tools to find powerful content ideas
You’ve been hearing it for a while, “Content is King”, and your company finally decided to take a leap of fate: you are now writing blogpost, publishing videos on YouTube, etc. Yet the results have not been up to expectations. Like a mere drop in the ocean, every new piece of content seems to pass unnoticed. You find yourself crossing your fingers hoping that next time will be better…
Let’s get real: Ideas don’t just fall from the sky. They must be supported by a thorough analysis of the users’ needs and interrogations.
That was exactly what this month webinar was all about: help you take advantage of simple, free and available content marketing tools in order to guide your content creation. Invest a few tens of minutes to watch the video (in French) and by the end, you will be ready to start building sustainable web assets.
60 minutes, 5 sections, lots of fun [Video in French]
Here is the presentation overview including the timestamp for each section:
- Why should you be concerned with content? (5:56)
- Methodology and introduction to Inbound Marketing (9:56)
- Tool box: feedback from your team, search intents, user queries, community website and benchmark (14:30)
- From idea to execution (37:37)
- Q&A (48:36)
For those who would rather just watch the slides :
Do you use other tools to find good content ideas? Let me know in the comments section!