When should I post to social media? Which formats are best? How could my posts get more reach and engagement? These are the questions we ask ourselves when we’re looking to get more out of our social platforms.
To help you find your bearings, we’ve put together an updated infographic with the key information you’ll need when it comes time to post content to social media. In addition, here are three tips to help improve your social presence.
Tip #2: Understand the logic behind the algorithms
It used to be that the various social platforms presented information in a linear, chronological order. Which meant that posts were seen at the time they were published. That’s now far from the case, which means publication time matters slightly less. The different algorithms used by the platforms are fairly complex, and lots of data is taken into consideration: the type of content, the person who posted it as well as your relationship with that person, the type of pages you like, etc. One of the most important factors is engagement. The more a post is liked, commented on, seen and shared, the more the platforms will serve it to users whose profiles mark them as being “people interested in this content.” In fact, the Facebook algorithm works like a virtuous circle: each viral post increases the reach of the next post, and so on.