A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Guide to effectively managing stakeholders
Stakeholders play a major role in a project’s success. At every stage, their decisions and actions d …
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
Holidays 2023: Flexibility leads to success in a constantly shifting landscape
The holidays are fast approaching, and 2023 will be a year particularly hard hit by the big changes …
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Choosing the right formats: The key to a successful content strategy
When it comes to marketing offensives, choosing the right strategic content format is essential to m …
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Insight — a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
Marketing transformation: Data is a prerequisite
This blog post is part of a four-part series that will attempt to give you a better idea of the key …
Do you do digital to do digital?
Last February, my colleague Philippe Boutin-Lizotte wrote a very interesting article about a strong …
The human factor and UX: two inseparable in CX
On June 15, I had the pleasure of participating in the virtual internship organized by Les Affaires …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
How organizational culture influences project management
No project exists in a vacuum. Project management is always embedded within a company culture that i …
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate …
Lessons learned from common mistakes in digital transformation
We are in the eye of the perfect storm. An imminent recession, changing attitudes accelerated by the …
Why the usefulness of data starts with people
This article is the second in a two-part series on inspiring discipline across your organization. Yo …
What do you do when you don’t know what to do ?
Amongst the great questions of philosophy that have made their way into the classic-joke hall of fam …
Opinion: Planning for the future when the present is uncertain
I don’t have to tell you that we are living through a unique period in time. The COVID-19 has effect …
Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists
This month, I met up with Hugo Martin-Bonneville, Customer Experience Strategist. As part of our cus …
Profitability, monetization and audiences: our analysis of the Netflix model
Three of our digital experts are invited to a round table to discuss the upcoming challenges facing …
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
Whose job is lead generation, sales or marketing?
To ensure growth, all companies must develop an effective strategy and customer acquisition tactics. …
Collaborative workshop template: Take stock of your strategic positioning
The impact of artificial intelligence start-ups
The Techstars Montreal AI Accelerator is one of the first business accelerator specially designed fo …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
Digital transformation: Moving from myth to reality
Last week was Connexion, the first ever digital transformation fair hosted by Les Affaires. I had th …
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