A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Guide to effectively managing stakeholders
Stakeholders play a major role in a project’s success. At every stage, their decisions and actions d …
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
AI agent orchestration: Your AI tools need a manager too
Artificial intelligence is disrupting marketing.
Content Security Policy (CSP): Is your web security blocking your data?
Today, content security policies (or CSPs) are considered indispensable to protecting your websites …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
Law 25: Applying artificial intelligence to privacy protection
The arrival of Law 25 on September 23, 2023, has led companies to adopt new standards in analytics a …
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Back to the future: Performance measurement for privacy-centric marketing
The loss of non-durable identifiers due to technological changes (iOS and Google) as well as the adv …
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7 primary data acquisition tactics
As we slowly but surely enter a post-Cookie Apocalypse marketing era, it is more broadly the ways in …
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Server-side tagging: What’s the benefit?
This article was written in collaboration with Florian Chabert. Server-side tagging has highly inten …
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Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
The future of ecosystems and digital platforms according to Google
This article is based on a conversation between Jean-François Renaud, President and Co-founder of ad …
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The effects of Law 25 on your marketing strategies and operations
The legislation that modernizes legal provisions for the protection of personal information in the p …
Law 25: Understanding the evolution of the regulatory framework
We’ve been telling you about it for the past few months, but now it’s official: Law 25 came into eff …
The androïd websites of the future
This morning, as I was drinking my coffee, I happened upon this article. The philosopher in me could …
Improve customer retention through data and segmentation
Faced with the gradual withdrawal of third-party cookies, the digital marketing landscape is gradual …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.” Google Think Holiday (Webinar) The …
Marketing transformation: Data is a prerequisite
This blog post is part of a four-part series that will attempt to give you a better idea of the key …
What is the effect of the Google announcement to end third-party cookies by 2023?
Google Chrome has pushed back the deadline for the end of third-party cookies to 2023 The “gods of t …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
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The death of the third-party cookie and its impact on content and customer experience
Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …
Why the usefulness of data starts with people
This article is the second in a two-part series on inspiring discipline across your organization. Yo …
GTM Server Side: Could this be a Customer Data Platform?
In the chess-like world of the tech industry, particular attention is paid to every new functionalit …
The Difference Between Data Warehouses and Data Lakes
Data lakes are distinguished from data warehouses by the way in which data is stored without the nee …
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