In a highly competitive context where local destinations were all fighting for attention, we helped Destination Québec cité maximize the real impact of its media investments.

By combining a 360 media strategy, precise orchestration across touchpoints, and an advanced causal measurement approach, we went beyond visibility to clearly demonstrate the direct impact of media on business outcomes.

Results: over 10.1 million people reached with sustained frequency, more than 200,000 clicks to partner sites with a 30% conversion rate, and a top 3 ranking among Canadian cities for hotel occupancy over eight weeks.

Proof that a well-structured, data-driven media strategy can directly influence the economic performance of a destination.

In a context where Cirque du Soleil needed to orchestrate large-scale digital campaigns while maintaining high performance across diverse and highly competitive markets, we supported their teams in planning and executing strategies tailored to each local reality.

By developing an integrated approach combining brand awareness and performance, we deployed over 100 campaigns across three continents, leveraging high-impact creative formats, media innovation, and intelligent data use to maximize investment efficiency and continuously fuel audience growth.

Result: a sustained ROI ranging from 1500% to 3000% across all campaigns, conversion performance exceeding targets by up to 20%, and a strong ability to maintain—and even improve—ticket sales despite increased investments in brand awareness.

Proof that rigorous strategic orchestration, combined with agile execution and media intelligence, can turn operational complexity into a driver of sustainable performance at an international scale.

In a category where a competitor already dominates attention, Oasis needed to quickly earn a place in consumers’ minds during the most strategic time of the year.

We focused on a simple and effective approach test multiple ideas quickly, identify what truly resonates, then invest only in the best performing content.

With over 75 creative variations launched in just a few days, we turned content into a performance driver.

Result Oasis generated three times more views than competitors, exceeded traffic targets by 67% and achieved a very low cost per engagement. Proof that an agile creative strategy can compete with top brands, even with a limited budget.

In Quebec, a large portion of the population still underestimates the importance of legal protection, often delaying action until an issue arises.

We focused on a simple approach making complex topics accessible and human. By partnering with trusted local media and using multiple content formats, we reached people where they already consume information.

Video, articles and podcasts each played a specific role to capture attention, spark reflection and shift perceptions.

Result over 1.4 million video views exceeding targets by 472%, strong content overperformance and thousands of completed listens. Proof that a well executed content strategy can truly change how people perceive complex issues like legal protection.

In a context where a significant portion of revenue depends on media investments, Black’s needed to ensure every dollar was generating maximum value.

We combined internal performance data with external market data to uncover hidden opportunities in budget allocation. By developing a custom analytical model, we enabled clear visibility into where to invest more, where to scale back and when to act.

This approach transformed media decision making, shifting from intuition to data driven strategy.

Result a 27% optimization in budget allocation, the identification of five new market opportunities and the discovery of two key investment periods previously untapped. Proof that better data insights can directly improve media performance.

In a context shaped by strong seasonality and international competition, Québec maritime needed to convert traveler interest into tangible actions for its partners.

We redesigned the entire digital experience based on real traveler needs. By structuring the site around key moments in the journey, optimizing search visibility and deploying a strong media strategy, we improved how users discovered and engaged with partner offerings.

Every optimization focused on one goal make discovery easier, reduce friction and drive action.

Result over 11,000 visits were driven to partner websites, bounce rate decreased by 26% and cost per click dropped by 38%. Proof that a well aligned web strategy can directly support a region’s tourism economy.

In a highly competitive automotive market, Groupe Park Avenue needed to increase results without increasing spend.

We managed the full marketing funnel by leveraging first party data, optimizing media investments and personalizing messaging. By focusing on key moments in the buying journey and avoiding saturated environments, we maximized the impact of every dollar spent.

This approach improved conversion while reducing costs.

Result leads increased by 96%, cost per lead decreased by 25% and vehicle sales continued to grow despite lower media investment. Proof that a well optimized strategy can deliver more results with fewer resources.

In a context where Montréal is not a natural destination for UK investors, Montréal International needed to capture the attention of a highly targeted and hard to reach audience.

We deployed a precise strategy combining highly targeted media placements with high value content tailored to London based decision makers. Every action was designed to build relevance and credibility in a low awareness market.

With a limited budget, the campaign turned awareness into a concrete business development lever.

Result traffic from the UK increased by 800%, leads doubled and most importantly, meetings with company executives were generated directly from the campaign. Proof that a well targeted strategy can open real business opportunities, even in challenging markets.

In a context where fear, myths and regulatory constraints slow down decision making, LASIK MD needed to convert hesitant intent into concrete action.

We managed the full funnel from acquisition to conversion by tailoring messaging to user barriers and decision stages. By combining first party data, media optimization and storytelling, we addressed the right concerns at the right time.

This approach improved performance without simply increasing spend.

Result SEM conversion rates increased by 33%, digital leads grew by 21% and pre operative bookings increased by 17%. Proof that a well executed strategy can overcome barriers and drive conversions in complex environments.

As National Bank aimed to modernize its brand and increase relevance, it needed to move beyond its role as a financial institution and become a true content creator.

We deployed a structured content strategy centered around a video series distributed across multiple platforms, combined with an evolving media strategy. By leveraging engagement data and retargeting, we refined audiences to maximize content impact.

This approach helped build stronger relationships with audiences.

Result the series generated over 11 million views, reached more than 2.2 million people and achieved an average engagement rate of 11%. Proof that well executed content can shift perception and drive real engagement.

As Nature’s Touch digital initiatives were fragmented, the company needed to structure its efforts to gain consistency and efficiency.

We developed a comprehensive digital strategy covering the entire ecosystem, from content to media and customer experience. By defining clear priorities and a roadmap, we aligned internal teams and partners around a shared vision.

This approach turned strategy into an actionable execution tool.

Result a unified strategy was deployed, becoming a central guide for all digital initiatives and enabling structured growth. Proof that a strong strategic foundation can drive efficiency.

In a highly competitive international environment, Garneau needed to increase online sales while improving media investment efficiency.

We structured an approach based on audience segmentation aligned with user intent and purchase stages. By combining behavioral data and multichannel media activation, we optimized each step of the conversion journey.

This approach aligned investments with conversion opportunities.

Result online transactions increased by 140%, revenue grew by 175% during key periods and campaigns drove up to 69% more sales. Proof that data driven media orchestration can rapidly scale e-commerce performance.