A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
Content Security Policy (CSP): Is your web security blocking your data?
Today, content security policies (or CSPs) are considered indispensable to protecting your websites …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why If you use Google Analytics 4 to collect data from your websites or mobile applications, it’s wi …
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6 reasons you should connect your SEO data to a data warehouse
Top 10 differences between Universal Analytics and Google Analytics 4
The countdown has begun: In less than a year, most Universal Analytics properties will stop collecti …
Real-time analytics: Using BigQuery to stream raw JSON events
Nota bene: Please note that the following article is intended primarily for data engineers and IT pr …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
The Difference Between Data Warehouses and Data Lakes
Data lakes are distinguished from data warehouses by the way in which data is stored without the nee …
Unifying data from several sources is easy: here’s how.
Learn how to gather data from your different platforms within a single dashboard in order to have a …
How to use BigQuery from Google Analytics Premium?
ANALYTICS AND MEASUREMENT Now that you know what you can do with Google Analytics Premium and BigQue …
How to use Google Analytics Premium’s BigQuery?
Now that you know what it’s possible to achieve with Google Analytics Premium and BigQuery, let’s ta …
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