A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
The era of AI and instant answers: How to reposition your brand to exist without clicks
Search behaviours are changing fast. With the rise of ChatGPT, Gemini, Copilot, and the answers prod …
Will Search GPT replace Google? What you should do to stay on top of the situation
The short answer: Search GPT will not be replacing Google in the near future, but it will redefine o …
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10 reasons to entrust your SEO to experts
In today's digital world, where search engine ranking can make or break a business, search engine op …
Going beyond the myths: SEO results in less than 3 months
In the SEO world, we often hear clients, co-workers, executives and others say that in order to see …
SEO as a strategic lever for the customer journey
The terms "customer journey," "user experience," and "SEO" are common in the vocabulary of marketers …
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Choosing the right formats: The key to a successful content strategy
When it comes to marketing offensives, choosing the right strategic content format is essential to m …
How to (easily) integrate TikTok into your marketing strategy
TikTok’s just an app for teens who like to dance. While this isn’t entirely untrue, it should be not …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
7 symptoms of companies in need of a content strategy
Content marketing is good for your brand, and it’s not too complicated to do. Everyone agrees. And e …
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Google (not provided): The keyword used to find this article no longer exists
Under the pretext of respecting confidentiality, Google will no longer reveal to companies the keywo …
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
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