A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
Design a series of welcome emails to maximize subscriber engagement and retention
In the vast domain of customer experience, welcome emails occupy an important place when it comes to …
Customer-centric marketing’s big comeback
Customer-centric marketing never really exited the spotlight. Consumers’ desire to protect their pri …
SEO as a strategic lever for the customer journey
The terms "customer journey," "user experience," and "SEO" are common in the vocabulary of marketers …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour
Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …
On which devices do your users convert?
Your online users probably jump from one device to another when they interact with your business. Le …
Getting started with Facebook Analytics & its omni-channel solution
Not too long ago, all you needed to do to track how your users were using your website was add Googl …
20 marketing automation actions you could set up tomorrow
We've been talking to you about marketing automation on this blog for several times, and yet we've n …
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
Retailers face various challenges when they add an online sales channel to their strictly brick and …
Is mass marketing dead?
For several reasons, marketing has evolved tremendously. TV and radio placements at prime time, full …
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Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, m …
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The importance of user-generated content
According to a study carried out by Rubicon Consulting on 3000 US Internet users, the use of social …
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Optimizing interaction channels and drive-to-web incentives
An increasing number of companies understand the benefits of offering pertinent online information a …
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