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The New Rules of Retail in the Age of AI

The New Rules of Retail in the Age of AI

We recently attended eTail Toronto, a leading North American retail conference that brings together …

May 20, 2026 5 min read
4 MarTech trends that are redefining the future of marketing

4 MarTech trends that are redefining the future of marketing

As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …

May 19, 2025 4 min read
Design a series of welcome emails to maximize subscriber engagement and retention

Design a series of welcome emails to maximize subscriber engagement and retention

In the vast domain of customer experience, welcome emails occupy an important place when it comes to …

March 11, 2024 10 min read
Why is customer satisfaction essential to loyalty?

Why is customer satisfaction essential to loyalty?

The goal of relationship marketing is simple: to increase the value of a company’s customer base and …

March 3, 2023 4 min read
Adapting your keyword research to UX for a website redesign

Adapting your keyword research to UX for a website redesign

We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …

June 1, 2020 8 min read
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour

[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour

Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …

November 4, 2019 2 min read
On which devices do your users convert?

On which devices do your users convert?

Your online users probably jump from one device to another when they interact with your business. Le …

April 26, 2018 2 min read
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

Retailers face various challenges when they add an online sales channel to their strictly brick and …

April 4, 2017 4 min read
A New Site for the Corporation des maîtres électriciens du Québec (CMEQ)

A New Site for the Corporation des maîtres électriciens du Québec (CMEQ)

Learn more about how Adviso, with the collaboration of Libeo, supported the strategic planning and e …

October 7, 2015 4 min read
Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]

Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]

Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, m …

November 11, 2009 1 min read
The importance of user-generated content

The importance of user-generated content

According to a study carried out by Rubicon Consulting on 3000 US Internet users, the use of social …

February 10, 2009 2 min read
Optimizing interaction channels and drive-to-web incentives

Optimizing interaction channels and drive-to-web incentives

An increasing number of companies understand the benefits of offering pertinent online information a …

May 4, 2004 3 min read

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