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Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
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The future of ecosystems and digital platforms according to Google
MarTech
+3
The future of ecosystems and digital platforms according to Google
This article is based on a conversation between Jean-François Renaud, President and Co-founder of ad …
December 22, 2022
6
min read
Marketing transformation: technology as an accelerator
MarTech
+4
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …
December 6, 2021
5
min read
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