A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Profit or profitability? Measure the real value of a campaign
“This campaign is bringing a slightly lower return on investment, but it’s a lot more profitable!”
Unlock the full potential of paid search with Search Ads 360
Search Ads 360 (SA360) is an advanced enterprise-level solution designed to manage search marketing …
Sustainable media strategy: Combining performance with environmental responsibility
Because they are energy intensive, media play a key role in the fight against climate change. The go …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
Evolving your media practice in a privacy-centric marketing context
The implementation of the second phase of Bill 25 in Quebec on September 22, 2023, adding to the ann …
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Media trends in 2023 in an environment of uncertainty
After two years of pandemic, many of us were hoping to return to some semblance of normalcy in 2022, …
Ad accounts: beware of phishing!
Phishing attempts are part of our everyday lives. We’re mainly familiar with them in the form of sus …
The end of transparency at Google
For the past few years, Google has been moving more and more towards automated digital marketing sol …
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
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Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
Spotify: A goldmine for advertisers
Spotify is one of the most popular music streaming apps . It offers the possibility of listening to …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
The Countdown to the Cookie Apocalypse Is Officially On
It’s Official: Chrome Kills the Third-Party Cookie in 2022 UPDATE 2022/03 : keep track of this fast …
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An Omnichannel Approach to Marketing AI
REMARKETING ADS: THE STONE AGE OF AI IN MARKETING Thanks to major self-serve advertising platforms l …
The Media Crisis: Besides Revenue, What Else Are Canadian Media Missing?
Many commenting on the current media crisis are quick to point the finger at digital media, particul …
Ctrl+A – Buying local in digital advertising [S02 E01]
The second season of the Ctrl+A podcast is up and running! We’re starting out strong with a guest kn …
Profitability, monetization and audiences: our analysis of the Netflix model
Three of our digital experts are invited to a round table to discuss the upcoming challenges facing …
E-commerce trends in social paid: zero friction goal
Learn more about the top trends showcased at Facebook Summit 2019 in Toronto, and the reasons behind …
#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?
This article was written following a collaborative study produced by Simon Lahaie, Olivier Houle, Je …
Think Finance 2018 – Financial institutions in agile mode!
What challenges await financial institutions in digital marketing? A look back at presentations by M …
Tell us about your problems rather than your solutions
We are an expert firm that offers agency and consulting services, so our clients come to us for help …
Why focus on your problems rather than your solutions
We are a firm of experts offering agency and consulting services, so our clients ask us for help in …
5 simple tricks to create performing Facebook ads
This article will guide you in the creation of your ads, and will help you optimize the quality of y …
What’s the value of your Facebook posts for your conversions?
This article has been co-written by Yannick Proulx and Loic Karinda. This is part two of our Faceboo …
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