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Everything you need to know to create an effective consent banner in 2024
Let’s cut to the chase.
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
Untamed remarketing: Drawing the line between conversion and intrusion
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargete …
Optimize your online shopping experience to reduce cart abandonment
Over the course of this past year, a financially difficult one for many Quebec retailers, it became …
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The 5 levels of site optimization (part 2 of 3)
In this second part, we will review the first two levels of the optimization pyramid, proposed by Br …
When Changing a Button Gets You $300 Million
It was in the middle of a brainstorm with Vigeant and LD that we debated on the optimal process in t …
The 5 main performance indicators for an e-commerce site (2 of 2)
Today I am completing the second and last part of the performance indicators part of my series. I in …
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Setting good performance measures, a practice that guarantees success!
With the maturity of the Internet, it is now possible to better use Web performance measurement tool …
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