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Uncertain times: How can (and must) B2C brands adapt?
In recent months, the political climate has shifted the concerns of Canadians from “The cost of groc …
The fall of the Bay: What retailers should learn from it
The announced closure of Hudson’s Bay stores marks the end of an era for arguably the most emblemati …
2023 LoyalT study webinar
The LoyauT study is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyauT, th …
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Furniture retailers in Canada: who gets the consumer's attention?
Search Engines: The Key Step Before Making a Purchase Before purchasing a product, North Americans p …
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Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
Do you do digital to do digital?
Last February, my colleague Philippe Boutin-Lizotte wrote a very interesting article about a strong …
Why Marketers Need to Return to Media Mix Models
In a recent interview with AdExchanger , Chetna Bindra, Product Manager for User Trust, Privacy and …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
Improve your digital performance with A/B testing
What do Amazon, Shopify and Airbnb (and many others) have in common? It’s not their business models, …
What do you do when you don’t know what to do ?
Amongst the great questions of philosophy that have made their way into the classic-joke hall of fam …
AI and CX: powerful allies for more effective marketing
Simpler than you think, artificial intelligence is used to automate analyzes and decision-making tha …
Why Is AI Critical for Your Marketing Future?
The Big Data revolution in marketing is making artificial intelligence a necessity for marketers to …
Programmatic buying: the ride is over
Banner advertising has undergone great changes in recent years. Here is an inventory and potential a …
How to reach Generation Z without slipping into clichés
They’re the newest generation that brands are paying attention to. How can you reach them and build …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!
Market share is a bad KPI – Here’s why you should avoid it
When we ask marketing managers what their goals are, we often hear the words “increase our market sh …
Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists
This month, I met up with Hugo Martin-Bonneville, Customer Experience Strategist. As part of our cus …
Influencer marketing: There’s no magic formula
“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …
How to turn your data into actionable insights [Framework]
Your company’s digital data should help you make decisions and take action. Is it the case yet?
The transformation of the value chain into 10 statements
Discover key insights from Marie Nicollet’s conference “How to survive the digital transformation of …
Let's set the table: Market trends in the food industry
What are the main consumption trends in the food industry? These key statistics will help businesses …
Interview with Jérémie Lévi, user experience designer: UX beyond design
When you’re hungry for knowledge, one of the big advantages of working for an agency is that you’re …
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