A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
Everything you need to know to create an effective consent banner in 2024
Let’s cut to the chase.
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E-merchandising: How to showcase your products to increase sales
In the first article in this series, we provided the definition of e-merchandising and presented one …
Five ways to increase revenue from your website
Optimizing is simply doing better with what you have. For an optimization to have a real and lasting …
Core Web Vitals: How to optimize your site’s performance
If you gravitate in the world of SEO ( search engine optimization) you have probably heard of new po …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
Building a UX strategy: as easy as playing with LEGO
When I was younger, playing with LEGO was my favourite pastime — and it still is. You’ll understand …
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
User research: top preparation for fiery insights
It's admitted, the user experience, we talk about it (a lot), and we want to do it (obviously). If y …
Untamed remarketing: Drawing the line between conversion and intrusion
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargete …
Do I need to redesign my website?
If you’ve gotten this far, chances are you’re asking yourself this question. Or you’ve already decid …
Optimize your online shopping experience to reduce cart abandonment
Over the course of this past year, a financially difficult one for many Quebec retailers, it became …
How visitors judge your site: 6 factors related to intuition and emotions
Investing more time on a site is a decision. A decision that we make several times a day. However, t …
Ergonomic best practices for newsletters – 2 of 2
The third edition of the E-mail Newsletter Usability study , by Amy Schade and Jakob Nielsen of the …
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
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The 5 levels of site optimization (part 2 of 3)
In this second part, we will review the first two levels of the optimization pyramid, proposed by Br …
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
Search engine ergonomics – part 1/3
Search engine ergonomics is not in its infancy and, at present, ergonomic recommendations for search …
Make a good 404 page – 10 tips
The 404 page always gives the impression of having arrived in an uncharted part of the Internet. A k …
Design an ergonomic homepage
The homepage is usually the most visited page of a website. It is often the first page that we consu …
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