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Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
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Uncertain times: How can (and must) B2C brands adapt?
Uncertain times: How can (and must) B2C brands adapt?
In recent months, the political climate has shifted the concerns of Canadians from “The cost of groc …
September 26, 2025
5
min read
Using Consumer Insights for personalization
Using Consumer Insights for personalization
Imagine a world in which you can pair each of your targets with the value proposition that resonates …
November 1, 2023
7
min read
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