A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
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Insight: a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
Top 10 differences between Universal Analytics and Google Analytics 4
The countdown has begun: In less than a year, most Universal Analytics properties will stop collecti …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
Google Data Studio: Creating a clear, precise dashboard
In the era of big data, the benefits of having a dashboard are clear. Still, what makes a good dashb …
Your Analytics Maturity Level: An Important Compass for Your Analytics Investments
In these times of transformation, many organizations are questioning or adjusting their investments …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
How to turn your data into actionable insights [Framework]
Your company’s digital data should help you make decisions and take action. Is it the case yet?
Unifying data from several sources is easy: here’s how.
Learn how to gather data from your different platforms within a single dashboard in order to have a …
Data analysis: do you need a dashboard?
This article written by one of our analytics experts will teach you how to differentiate reporting f …
Ctrl+A: Data security [S01 E01]
At Adviso, we like to try new things, give life to projects that are born on the edge of a campfire, …
Without a strategic plan, your analytics initiatives are risky
Several companies invest hundreds of thousands of dollars in platforms in their analytics program (h …
Getting started with Facebook Analytics & its omni-channel solution
Not too long ago, all you needed to do to track how your users were using your website was add Googl …
Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)
Note: This analysis was done in French, using French themes and keywords. Some of the images associa …
Data visualization made easy with Google Data Studio 360
Google is creating buzz in digital circles, among other things with the launch of the Google Analyti …
How to use Google Analytics Premium’s BigQuery?
Now that you know what it’s possible to achieve with Google Analytics Premium and BigQuery, let’s ta …
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Google (not provided): The keyword used to find this article no longer exists
Under the pretext of respecting confidentiality, Google will no longer reveal to companies the keywo …
New version of Google Analytics!
Google has accustomed us to an annual Google Analytics update, usually around the time the trees beg …
Visits, sessions and page views in Google Analytics
First of all, let's start with a brief reminder of the definitions of the expressions used above. On …
Virtual pageviews in Google Analytics
It happens that for a technical reason, two pages of our site have the same URL. This is often the c …
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Performance measurement 2.0
For many, web performance measurement means “clicks” and “page views”. This data, although useful, g …
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