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Top 10 best loyalty programs in Canada
Technology is evolving, as are consumer expectations. That means loyalty programs are changing too.
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
8 trends in loyalty in 2025
Given that over 19 loyalty programs have a presence in Canadians’ wallets1, which represents signifi …
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
Holidays 2023: Flexibility leads to success in a constantly shifting landscape
The holidays are fast approaching, and 2023 will be a year particularly hard hit by the big changes …
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Whitepaper: Improving customer retention through sustainable audiences
In today's ever-changing economic, technological, and regulatory landscape, marketing leaders must a …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
The human factor and UX: two inseparable in CX
On June 15, I had the pleasure of participating in the virtual internship organized by Les Affaires …
Lessons learned from common mistakes in digital transformation
We are in the eye of the perfect storm. An imminent recession, changing attitudes accelerated by the …
The power of AI and CX, together
Simpler than we tend to think, artificial intelligence is used to automate analyses and decision-mak …
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour
Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …
Personalization: As Simple As a Visit To The Barbershop?
Without realizing it, your barber understands a few things about personalization better than many or …
Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists
This month, I met up with Hugo Martin-Bonneville, Customer Experience Strategist. As part of our cus …
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
Retailers face various challenges when they add an online sales channel to their strictly brick and …
How visitors judge your site: 6 factors related to intuition and emotions
Investing more time on a site is a decision. A decision that we make several times a day. However, t …
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The importance of user-generated content
According to a study carried out by Rubicon Consulting on 3000 US Internet users, the use of social …
When Changing a Button Gets You $300 Million
It was in the middle of a brainstorm with Vigeant and LD that we debated on the optimal process in t …
Design an ergonomic homepage
The homepage is usually the most visited page of a website. It is often the first page that we consu …
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Optimizing interaction channels and drive-to-web incentives
An increasing number of companies understand the benefits of offering pertinent online information a …
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