A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
AI agent orchestration: Your AI tools need a manager too
Artificial intelligence is disrupting marketing.
With AI controlling Google Ads, what if marketers lose their expertise?
Inspired by Digital Marketing in an AI World by Frederick Vallaeys
4 MarTech trends that are redefining the future of marketing
As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
Optimize your email campaigns by applying best practices
To employ an effective email marketing strategy, you need to take a lot of parameters into considera …
The effects of iOS 15 on emailing and immediate solutions
During its annual developers conference last June 7, Apple announced that new versions of its operat …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
Boost your marketing automation efforts with data
As marketing automation grows in popularity and accessibility, we are seeing more and more Quebec co …
7 prerequisites before embarking on marketing automation
OK, that's a buzzword. One of the most popular right now, behind “chatbot” and “AI”. But marketing a …
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