A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
Content Security Policy (CSP): Is your web security blocking your data?
Today, content security policies (or CSPs) are considered indispensable to protecting your websites …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why If you use Google Analytics 4 to collect data from your websites or mobile applications, it’s wi …
How to create a 360-degree view of your customer in Snowflake
How to build your customer view in snowflake Snowflake is currently the most popular data warehouse …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
Law 25: Applying artificial intelligence to privacy protection
The arrival of Law 25 on September 23, 2023, has led companies to adopt new standards in analytics a …
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How does Google’s Consent Mode work?
Notes " \n Legal notice: This article explains how Google’s Consent Mode technologically operates. W …
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Back to the future: Performance measurement for privacy-centric marketing
The loss of non-durable identifiers due to technological changes (iOS and Google) as well as the adv …
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7 primary data acquisition tactics
As we slowly but surely enter a post-Cookie Apocalypse marketing era, it is more broadly the ways in …
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Server-side tagging: What’s the benefit?
This article was written in collaboration with Florian Chabert. Server-side tagging has highly inten …
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The effects of Law 25 on your marketing strategies and operations
The legislation that modernizes legal provisions for the protection of personal information in the p …
Law 25: Understanding the evolution of the regulatory framework
We’ve been telling you about it for the past few months, but now it’s official: Law 25 came into eff …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …
Why it’s already time to migrate to GA4
Google Analytics 4 (GA4) is spearheading the new Google marketing suite and they’re not being shy ab …
What is the effect of the Google announcement to end third-party cookies by 2023?
Google Chrome has pushed back the deadline for the end of third-party cookies to 2023 The “gods of t …
The legal issue of data use
" This article is based on a conversation between Jean-François Renaud, President and Co-founder of …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
How to ensure a successful transition toward Google Analytics 4?
The world of Google Analytics is about to enter a new era. The free version you’re currently using i …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
GTM Server Side: Could this be a Customer Data Platform?
In the chess-like world of the tech industry, particular attention is paid to every new functionalit …
Google Data Studio: Creating a clear, precise dashboard
In the era of big data, the benefits of having a dashboard are clear. Still, what makes a good dashb …
The Difference Between Data Warehouses and Data Lakes
Data lakes are distinguished from data warehouses by the way in which data is stored without the nee …
What is a Data Lake: A Deep Dive Explanation
What You Will Learn in this Article " \n You will learn about the various core definitions of the en …
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