A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
Content Security Policy (CSP): Is your web security blocking your data?
Today, content security policies (or CSPs) are considered indispensable to protecting your websites …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why If you use Google Analytics 4 to collect data from your websites or mobile applications, it’s wi …
How to create a 360-degree view of your customer in Snowflake
How to build your customer view in snowflake Snowflake is currently the most popular data warehouse …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
Everything you need to know to create an effective consent banner in 2024
Let’s cut to the chase.
Law 25: Applying artificial intelligence to privacy protection
The arrival of Law 25 on September 23, 2023, has led companies to adopt new standards in analytics a …
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How does Google’s Consent Mode work?
Notes " \n Legal notice: This article explains how Google’s Consent Mode technologically operates. W …
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Back to the future: Performance measurement for privacy-centric marketing
The loss of non-durable identifiers due to technological changes (iOS and Google) as well as the adv …
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7 primary data acquisition tactics
As we slowly but surely enter a post-Cookie Apocalypse marketing era, it is more broadly the ways in …
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The effects of Law 25 on your marketing strategies and operations
The legislation that modernizes legal provisions for the protection of personal information in the p …
Law 25: Understanding the evolution of the regulatory framework
We’ve been telling you about it for the past few months, but now it’s official: Law 25 came into eff …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …
Why it’s already time to migrate to GA4
Google Analytics 4 (GA4) is spearheading the new Google marketing suite and they’re not being shy ab …
What is the effect of the Google announcement to end third-party cookies by 2023?
Google Chrome has pushed back the deadline for the end of third-party cookies to 2023 The “gods of t …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
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iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
How to ensure a successful transition toward Google Analytics 4?
The world of Google Analytics is about to enter a new era. The free version you’re currently using i …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
GTM Server Side: Could this be a Customer Data Platform?
In the chess-like world of the tech industry, particular attention is paid to every new functionalit …
Google Data Studio: Creating a clear, precise dashboard
In the era of big data, the benefits of having a dashboard are clear. Still, what makes a good dashb …
The Difference Between Data Warehouses and Data Lakes
Data lakes are distinguished from data warehouses by the way in which data is stored without the nee …
What is a Data Lake: A Deep Dive Explanation
What You Will Learn in this Article " \n You will learn about the various core definitions of the en …
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