A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
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Media trends in 2023 in an environment of uncertainty
After two years of pandemic, many of us were hoping to return to some semblance of normalcy in 2022, …
How to (easily) integrate TikTok into your marketing strategy
TikTok’s just an app for teens who like to dance.
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking ab …
What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
Google Ads: new decade, new structure
If you haven’t upgraded the structure of your Google Ads campaigns in recent years, you have reason …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
The Media Crisis: Besides Revenue, What Else Are Canadian Media Missing?
Many commenting on the current media crisis are quick to point the finger at digital media, particul …
Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!
On January 17 and 18, I had the pleasure of going to New York to attend AdExchanger’s Industry Previ …
Notoriety: What methods and procedures to measure it?
We are working to update this article to provide you with the most recent information. In the meanti …
The hidden face of programmatic media buys
With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of unde …
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
5 raisons pour lesquelles le calendrier éditorial est essentiel à une bonne gestion de communautés
Le calendrier éditorial est un outil très pratique (et puissant) pour simplifier la gestion de commu …
RDV Media – A busy day and some heated debates
Yesterday was the first Infopresse media day. I reached about 750 people from all types of media (TV …
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