A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
Meta Andromeda: An AI revolution in paid social?
Meta Andromeda is being presented as a radical turning point in advertising performance on Meta plat …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
How to (easily) integrate TikTok into your marketing strategy
TikTok’s just an app for teens who like to dance.
The truth about the delayed end of third-party cookies in 2024
On July 27, 2022, Google announced that its sandbox for privacy management will need more testing. I …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.” Google Think Holiday (Webinar) The …
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking ab …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
.png){kind=spacer}
iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
TikTok: What opportunities are there for brands?
Have you heard of TikTok, the app now huge with Gen Z?
Google Ads: new decade, new structure
If you haven’t upgraded the structure of your Google Ads campaigns in recent years, you have reason …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?
This article was written following a collaborative study produced by Simon Lahaie, Olivier Houle, Je …
Guide to Writing SEM Ad Copy [AdWords]
Writing great ad copy is a crucial step towards optimizing the performance of your search engine mar …
Is the “Call Us” button still relevant?
Did you know? 88% of visitors say they are more likely to contact a company when a “Call” button is …
Take advantage of your NGO status in AdWords - Adviso
This content has been updated in 2020 by Laurence Cardin.
The mystery of Facebook language targeting
Have you ever seen a Facebook ad or content in English while your browser and Facebook interface are …
How to prevent your ads from appearing on hate sites
Over the past few years we have seen tremendous growth of the number of extremist groups in the worl …
Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns
Performance metrics have changed little since the emergence of the paid search channel nearly 20 yea …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“There is no such thing as a perfect model (it doesn't exist), but you can be less wrong. » Attribut …
Taking your SEM internal. Will it pay off?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Interna …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.