A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Optimize your email campaigns by applying best practices
To employ an effective email marketing strategy, you need to take a lot of parameters into considera …
Design a series of welcome emails to maximize subscriber engagement and retention
In the vast domain of customer experience, welcome emails occupy an important place when it comes to …
New rules for Gmail and Yahoo: What marketers must do to comply
To strengthen email security and promote the adoption of best practices in email marketing, new rule …
Improve customer retention through data and segmentation
Faced with the gradual withdrawal of third-party cookies, the digital marketing landscape is gradual …
The effects of iOS 15 on emailing and immediate solutions
During its annual developers conference last June 7, Apple announced that new versions of its operat …
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5 reasons to create a style guide instead of traditional graphic models
After talking about the 12 best practices for newsletters , and the ideal width of an email, I'll me …
Ergonomic best practices for newsletters – 2 of 2
The third edition of the E-mail Newsletter Usability study , by Amy Schade and Jakob Nielsen of the …
CMS and Accessible Relationship Marketing
In previous articles, I discussed the irrefutable advantages of using a content management system (C …
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