A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
Content Security Policy (CSP): Is your web security blocking your data?
Today, content security policies (or CSPs) are considered indispensable to protecting your websites …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why If you use Google Analytics 4 to collect data from your websites or mobile applications, it’s wi …
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How does Google’s Consent Mode work?
Notes " \n Legal notice: This article explains how Google’s Consent Mode technologically operates. W …
Top 10 differences between Universal Analytics and Google Analytics 4
The countdown has begun: In less than a year, most Universal Analytics properties will stop collecti …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
Why it’s already time to migrate to GA4
Google Analytics 4 (GA4) is spearheading the new Google marketing suite and they’re not being shy ab …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
How to ensure a successful transition toward Google Analytics 4?
The world of Google Analytics is about to enter a new era. The free version you’re currently using i …
Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)
Note: This analysis was done in French, using French themes and keywords. Some of the images associa …
Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags
Note: This analysis was done in French, using French themes and keywords. The images associated with …
How to protect your Google Analytics account from spam in language settings
Analytics accounts have always had spam, especially in the events section. Waves of direct traffic w …
The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager
ANALYTICS AND MEASUREMENT
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Google (not provided): The keyword used to find this article no longer exists
Under the pretext of respecting confidentiality, Google will no longer reveal to companies the keywo …
New version of Google Analytics!
Google has accustomed us to an annual Google Analytics update, usually around the time the trees beg …
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Google Analytics celebrates Christmas early
Remember the string of new features that Google Analytics offered us almost two months ago and that …
Visits, sessions and page views in Google Analytics
First of all, let's start with a brief reminder of the definitions of the expressions used above. On …
Pushing the Limits of Google Analytics: Regular Expressions – Part 1
Using Google Analytics without taking advantage of regular expressions is a bit like listening to a …
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