A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Is your loyalty program measuring the right KPIs?
After spending 30 years in loyalty, I’ve made a worrying observation: Loyalty programs are often man …
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
Loyalty programs: How to choose the best martech platform?
Martech for loyalty programs is like an invisible spinal column. It's impossible to operationalize a …
Why integrate gamification into a loyalty program?
Canadians are increasingly participating in gamification activities within loyalty programs.1
Top 10 best loyalty programs in Canada
Technology is evolving, as are consumer expectations. That means loyalty programs are changing too.
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
The fall of the Bay: What retailers should learn from it
The announced closure of Hudson’s Bay stores marks the end of an era for arguably the most emblemati …
8 trends in loyalty in 2025
Given that over 19 loyalty programs have a presence in Canadians’ wallets1, which represents signifi …
The top 10 best loyalty programs in Canada in 2024
This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7th edi …
Six key factors for success with B2B loyalty programs
A good B2B loyalty strategy delivers growth. To put together a successful program, you need to consi …
2023 LoyalT study webinar
The LoyauT study is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyauT, th …
-3.png)
Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
-1-4.png)
Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
The secret to long-lasting client relationships
Discover how you can succeed at relationship marketing using these nine tips: Brand image, target au …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.