Digital synergy: maximize your results with an integrated strategy
These three marketing techniques each have a specific goal:
Meta announces the evolution of its Aggregated Event Measurement protocol
Domain verification is no longer necessary, but be careful: While domain verification isn’t obligato …
4 initiatives to integrate into your 2024 Marketing Plans!
Two trends are starting to appear on the marketing ecosystem horizon for the next few years. Let’s t …
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The death of the third-party cookie and its impact on content and customer experience
Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate …
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Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
TikTok: What opportunities are there for brands?
Have you heard of TikTok, the app now huge with Gen Z?
How to reach Generation Z without slipping into clichés
They’re the newest generation that brands are paying attention to. How can you reach them and build …
Influencer marketing: There’s no magic formula
“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …
E-commerce trends in social paid: zero friction goal
Learn more about the top trends showcased at Facebook Summit 2019 in Toronto, and the reasons behind …
5 simple tricks to create performing Facebook ads
This article will guide you in the creation of your ads, and will help you optimize the quality of y …
WaQ 2018: Our highlights
Discover our highlights from the 2018 edition of Web à Québec! Hint: We really enjoyed Rand Fishkin’ …
Learn how to use content to improve the performance of your campaigns
From the earliest days of social media, content has been positioned as being the key to a brand’s im …
Is hyper-segmentation ending on Facebook?
In a world where everything is increasingly segmented and specialized, the media campaigns that we m …
[INFOGRAPHIC] Optimal social media formats guide: 2018 edition
When should I post to social media? Which formats are best? How could my posts get more reach and en …
8 tips to optimize your Facebook campaigns like a #Pro!
The performance of your Facebook campaigns is slow? Are your campaigns not performing as well as the …
Snapchat reveals a solid approach to attacking the ad market
Over the past few years Snapchat has been reproached for being stingy with information about its bus …
Will the new Facebook Reactions change your brand’s social strategy?
Will these little images expressing everything from amusement, to shock, to sadness, change your bra …
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5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
5 reasons to consider live video for your social media campaigns
You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …
Posting on Facebook to get likes or for branding?
“Hey! I got 40 likes on the photo I posted yesterday! Alright, that's all well and good, but does th …
5 questions about optimizing social presence on your website
Buttons to social presences are increasingly present on websites. However, many questions are raised …