Objectives - Your AI Integrations

Do you use AI to create value or just for experimentation?

Are your data truly ready to support artificial intelligence projects?

Do you know which AI use cases will have the most impact on your results?

Does your marketing team know how to integrate AI into its decisions?

Do you have an AI strategy, or just isolated initiatives?

Do your AI projects generate actual impact on your growth or profitability?

Strategic framework

We identify the business objectives that AI can actually improve: growth, profitability, efficiency, or customer experience.

Data and maturity diagnostic

We evaluate your organization’s true capacity to deploy AI by analyzing the quality, accessibility, and governance of data.

Identification of priority use cases

We prioritize AI use cases based on their potential impact, feasibility, and contribution to business results.

Model design and integration

We design AI solutions adapted to the needs of the organization and integrate them into existing processes.

Activation and learning

We deploy the prioritized initiatives and measure their real impact on results.

Standardization

We put in place tools, dashboards, and processes to integrate AI into business decisions for the long term.

AI Consulting

Turn AI into a performance driver for your organization without compromising quality, enabling better personalization, prediction, automation, innovation, and productivity.

Our Artificial Intelligence Solutions

Turn your marketing data into informed decisions using AI models that measure the true impact of your investments and guide your choices.

Marketing Intelligence

Structure your data to guide long-term decisions and day-to-day execution. The goal is to know where and how to invest in marketing to connect your business vision, markets, and strategies.

AI Agent Development

Get a digital teammate that can automate repetitive tasks, accelerate access to information, improve decision quality, and boost team productivity.

Predictive Intelligence

Use insights to guide your future decisions and predict what will drive success. Anticipate marketing performance, optimize your investments, and positively influence customer behavior.

AI Education and Training

Empower your teams with practical, continuously updated AI training. Integrate AI into everyday workflows and accelerate productivity.

Sound good? Talk to our consultants.

Our business consultants have acquired over 20 years of experience and have assisted some of the largest organizations in Quebec with data structuring and the strategic integration of artificial intelligence. Our consultants can also step in as a fractional CMO to support your AI initiatives.

Speak with Our Consultants

Named AI Agency of the Year

BoomeranG Awards

IDEA Awards

Écho Grand Awards

Search Engine Land Awards - Winner 2025

Search Engine Land Awards Winner 2024

ON Oncon Icon Awards - Winner 2021

Google Search Honours Awards

Gold IDEA Media Award

Google Awards 2025

Google Awards 2024

Excellence in Organizational Health Award 2026 by Dialogue

eTail Toronto 2026 - Best Multichannel Campaign

eTail Toronto 2026 - Rising Brand

Cas d'or 2025 – Social Media Grand Prix

Cas d'or 2025 – Marketing Grand Prix

+ 549%

ROAS

Optimizing paid search with AI

Media and Adtech +7

In a complex market where every dollar counts, we helped Sail fundamentally rethink its media performance.

By combining artificial intelligence, first-party data, and offline signals, we optimized every lever to maximize the real impact of its investments.

The result: 549% ROAS, $16M in online revenue, and an increase in average order value, proof that a well-structured approach can transform marketing performance into concrete business results.

85%

accuracy in detecting churn

Reduce customer churn through predictive modeling and AI

Artificial Intelligence +13

In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.

By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.

Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.

Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.

10x

more audience segments

Internalizing media to reduce costs

Business Strategy +11

Ubisoft aimed to take full control of its media investments and build an in house capability aligned with its operational and business objectives.

We supported their teams end to end, from defining a clear roadmap to selecting and implementing the right technologies across their media, data and analytics ecosystem. Every step was designed to reduce dependencies, streamline operations and increase speed of execution.

By restructuring data, refining audience segmentation and deploying the right tools, Ubisoft significantly improved its ability to plan, activate and optimize campaigns internally.

Result Ubisoft increased its audience segments tenfold, achieved a 127% return on investment within the first year and completed the full implementation in under six months. Proof that internalizing media can quickly drive both efficiency and measurable business impact.

+ 850%

ROAS

Automating SEM to scale global growth

Media Activation and Performance +7

Facing the challenge of managing hundreds of thousands of routes across multiple countries and languages, Busbud could no longer rely on manual SEM campaign management.

We built a fully automated architecture using scripts and APIs to generate, manage and optimize campaigns at scale. This allowed real time adjustments based on performance while reducing human error.

By combining automation and data analysis, we turned an operational challenge into a growth engine.

Result a return on ad spend of 850%, a 20% click through rate in North America and a tenfold increase in sales. Proof that automation can unlock performance that would be impossible to achieve manually.

- 82%

cost per in store visit

Connecting digital efforts to in store visits to drive acquisition

Marketing Performance Measurement +8

In a context where final conversion happens in store, Nautilus Plus needed to better measure and optimize the real impact of its digital investments.

We deployed an omnichannel strategy combining online and offline data to better understand user journeys and identify the most effective levers. By optimizing campaigns based on key moments and behaviors, we increased qualified in store visits while reducing costs.

This approach turned digital into a true driver of offline acquisition.

Result cost per in store visit decreased by 82%, in store prospects increased by 9% and annual memberships grew by 13%. Proof that a well measured strategy can effectively connect digital efforts to real business outcomes.

+ 40%

revenue per thousand impressions

Using data to drive better media performance

Data Collection and Engineering +9

As Nespresso aimed to maximize the value of its audiences, the challenge was to move from generic targeting to behavior based segmentation.

We implemented and activated a data management platform by leveraging CRM data to build advanced segments using clustering models. By identifying the most valuable customer profiles, we deployed highly precise audiences across channels.

This approach turned data into a direct performance driver.

Result revenue per thousand impressions increased by 40%, data matching processes improved significantly and over $75,000 in media efficiency gains were generated within three months. Proof that advanced data usage can quickly drive measurable performance gains.

Finding answers is in our DNA.

By first identifying the use cases that truly contribute to business objectives. AI integration is then accomplished through structured data, the prioritization of initiatives with high impact, and their integration into existing processes.

Those that improve profitability and decision making such as customer churn prediction, marketing investment optimization, customer experience (CX) personalization, advanced performance analysis, and demand forecasting.

Generally for three reasons: (1) insufficient or badly structured data, (2) a lack of alignment with business objectives, and (3) an absence of governance and prioritization.

When it owns reliable data and has clear business objectives and teams capable of exploiting the insights that are generated. An evaluation of your maturity lets you identify the stages you need to go through before launching AI projects.

Based on three criteria: (1) their potential impact on business results, (2) the quality and availability of the data needed, and (3) their ease of integration into existing processes. Focus your efforts on three to five AI use cases with high impact.

AI that generates

Trusted by leading brands

Only 12% of companies are generating both revenue growth and cost savings from AI.