What High-Performing Retail Leaders Are Really Using

In a complex global environment, Aldo faced a critical issue data from analytics platforms did not match financial reporting, limiting executive confidence.

We centralized and harmonized the entire data ecosystem by migrating to a unified platform. By integrating multiple data sources and structuring them to reflect business reality, we enabled a consistent and reliable view of performance.

At the same time, we democratized access to data to support decision making across the organization.

Result the gap between analytics and finance data was reduced by 25%, data now covers over 80 countries and more than 100 users actively leverage it to drive performance. Proof that reliable data is essential to support growth at scale.

In a complex market where every dollar counts, we helped Sail fundamentally rethink its media performance.

By combining artificial intelligence, first-party data, and offline signals, we optimized every lever to maximize the real impact of its investments.

The result: 549% ROAS, $16M in online revenue, and an increase in average order value, proof that a well-structured approach can transform marketing performance into concrete business results.

As Reitmans aimed to grow online sales in a competitive environment, the challenge was to efficiently reach new audiences while maximizing return on investment.

We deployed an acquisition strategy leveraging automation and product data to deliver personalized messaging at scale. By combining behavioral signals and real time inventory, we optimized campaign delivery to reach high intent consumers.

This approach accelerated growth while improving media efficiency.

Result return on ad spend increased threefold, cost per session decreased by 35% and traffic increased by 60%. Proof that media automation can transform e-commerce acquisition performance.

In a context where a significant portion of revenue depends on media investments, Black’s needed to ensure every dollar was generating maximum value.

We combined internal performance data with external market data to uncover hidden opportunities in budget allocation. By developing a custom analytical model, we enabled clear visibility into where to invest more, where to scale back and when to act.

This approach transformed media decision making, shifting from intuition to data driven strategy.

Result a 27% optimization in budget allocation, the identification of five new market opportunities and the discovery of two key investment periods previously untapped. Proof that better data insights can directly improve media performance.

In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.

By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.

Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.

Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.

In a competitive e-commerce market, Revco needed new levers to sustain growth and maximize the value of its existing customer base.

We repositioned email from a tactical channel to a true revenue driver. By analyzing customer data, structuring segmentation and deploying automated journeys aligned with the buying cycle, we enabled the right messages to reach the right customers at the right time.

Result email drove a 10.5x increase in revenue, contributed to 42% of total growth and increased conversion rates by 15%. Proof that a well executed CRM strategy can become a core driver of e-commerce performance.

In a context where fear, myths and regulatory constraints slow down decision making, LASIK MD needed to convert hesitant intent into concrete action.

We managed the full funnel from acquisition to conversion by tailoring messaging to user barriers and decision stages. By combining first party data, media optimization and storytelling, we addressed the right concerns at the right time.

This approach improved performance without simply increasing spend.

Result SEM conversion rates increased by 33%, digital leads grew by 21% and pre operative bookings increased by 17%. Proof that a well executed strategy can overcome barriers and drive conversions in complex environments.

In a context where final conversion happens in store, Nautilus Plus needed to better measure and optimize the real impact of its digital investments.

We deployed an omnichannel strategy combining online and offline data to better understand user journeys and identify the most effective levers. By optimizing campaigns based on key moments and behaviors, we increased qualified in store visits while reducing costs.

This approach turned digital into a true driver of offline acquisition.

Result cost per in store visit decreased by 82%, in store prospects increased by 9% and annual memberships grew by 13%. Proof that a well measured strategy can effectively connect digital efforts to real business outcomes.

In a highly competitive international environment, Garneau needed to increase online sales while improving media investment efficiency.

We structured an approach based on audience segmentation aligned with user intent and purchase stages. By combining behavioral data and multichannel media activation, we optimized each step of the conversion journey.

This approach aligned investments with conversion opportunities.

Result online transactions increased by 140%, revenue grew by 175% during key periods and campaigns drove up to 69% more sales. Proof that data driven media orchestration can rapidly scale e-commerce performance.