Stay focused on your goals
Une intro sur la page succès clients. Garder ça court. Lorem ipsum dolor sit amet consectetur. Accumsan accumsan in bibendum auctor consectetur. Tincidunt mauris proin amet donec lacinia bibendum sed sit mi. Vestibulum tellus auctor pellentesque sed vel lobortis sagittis. Enim ornare fringilla amet vivamus eu.
The truth about the delayed end of third-party cookies in 2024
On July 27, 2022, Google announced that its sandbox for privacy management will need more testing. I …
Google delays the end of third-party cookies to 2023: What's the impact?
GOOGLE CHROME PUSHES THE END OF THIRD-PARTY COOKIES TO 2023 The web "gods" at Google seem to have he …
-3.png){kind=spacer}
iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
I tested the new Facebook module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
I Tested the Off-Facebook Activity Management Module
Facebook recently made available a new tool enabling better management of our personal data shared o …
The problem with third-party audiences
The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …
A Brand Analytics Toolkit for the Data-Driven CMO
Over the last few years in particular, an array of interesting brand analytics solutions have emerge …
Why Data-Enabled TV is the Biggest Thing Since Programmatic Ads
Some tend to believe that television is a medium in decline. But looking at the figures with a littl …
Ctrl+A: Data security [S01 E01]
At Adviso, we like to try new things, give life to projects that are born on the edge of a campfire, …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
What value do your Facebook posts have for your conversions?
This article is a collaboration of Yannick Proulx and Loic Karinda. This is part two of our Facebook …
Facebook Analytics and its omnichannel solution: Where to start?
This article is a collaboration of Yannick Proulx and Loic Karinda. This is the first part of our Fa …
Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!
On January 17 and 18, I had the pleasure of going to New York to attend AdExchanger’s Industry Previ …
How to prevent your ads from appearing on hate sites
Over the past few years we have seen tremendous growth of the number of extremist groups in the worl …
From Omni-Channel to Omni-Digital
On September 10, I had the opportunity to attend the Omni.Digital conference held in Chicago, which …
Programmatic buying: 5 tactics to go beyond the Google Display Network
Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.