A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Meta Andromeda: An AI revolution in paid social?
Meta Andromeda is being presented as a radical turning point in advertising performance on Meta plat …
Unlock the full potential of paid search with Search Ads 360
Search Ads 360 (SA360) is an advanced enterprise-level solution designed to manage search marketing …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
-2.png)
How does Google’s Consent Mode work?
Notes " \n Legal notice: This article explains how Google’s Consent Mode technologically operates. W …
The future of ecosystems and digital platforms according to Google
This article is based on a conversation between Jean-François Renaud, President and Co-founder of ad …
The truth about the delayed end of third-party cookies in 2024
On July 27, 2022, Google announced that its sandbox for privacy management will need more testing. I …
What is the effect of the Google announcement to end third-party cookies by 2023?
Google Chrome has pushed back the deadline for the end of third-party cookies to 2023 The “gods of t …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
.png){kind=spacer}
iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
I tested the new Facebook module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
I Tested the Off-Facebook Activity Management Module
Facebook recently made available a new tool enabling better management of our personal data shared o …
The problem with third-party audiences
The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …
A Brand Analytics Toolkit for the Data-Driven CMO
Over the last few years in particular, an array of interesting brand analytics solutions have emerge …
What value do your Facebook posts have for your conversions?
This article is a collaboration of Yannick Proulx and Loic Karinda. This is part two of our Facebook …
Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!
On January 17 and 18, I had the pleasure of going to New York to attend AdExchanger’s Industry Previ …
How to prevent your ads from appearing on hate sites
Over the past few years we have seen tremendous growth of the number of extremist groups in the worl …
Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns
Performance metrics have changed little since the emergence of the paid search channel nearly 20 yea …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“There is no such thing as a perfect model (it doesn't exist), but you can be less wrong. » Attribut …
The hidden face of programmatic media buys
With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of unde …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.